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Six critical marketing metrics your boss will actually want to know

by on July 25, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

[more…]

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

[more…]

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook

by on June 3, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

[more…]