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Gaviscon beats M&Ms and KFC to best TV ad of the year

Gaviscon beats M&Ms and KFC to best TV ad of the year

by on December 21, 2017

Gaviscon’s “Tim and Tom” has fended off both M&M’s “red and yellow” and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and novel imagery to grab viewer attention as dual-screening and ad skipping becomes increasingly prevalent. 

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Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

by on February 9, 2017

Humour is what engaged people, not tackling social issues

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how well the ad grabbed viewers’ attention, kept it and left a lasting impression.

The score comes from Realeyes emotion measurement technology which tracked the facial expressions of 3,300 people via their webcams, who were provided by audience platform, Lucid.

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Banned Superbowl commercials … Carls Jr, Skittles etc. / NSFW

Banned Superbowl commercials … Carls Jr, Skittles etc. / NSFW

by on June 23, 2016

From the banned Carls Jr commercial all the way to a commercials about Jesus hating Obama we bring you 10 Banned Superbowl Commercials. [more…]

Top ten local fan statistics for all Facebook Pages – Skittles, Disney, Red Bull, Coca-Cola etc.

by on January 12, 2013

As you can see in this report, Socialbakers are now ranking Facebook brands and media by the number of their local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country. It´s also expressed by a percentage from the total fan base so you can get the bigger picture.

Socialbakers believe that Facebook marketing in 2013 will be all about developing local strategies and targeting the right audience which is why this data is so valuable for marketers all around the world.

This new competitive advantage will provide you with insights into your competition´s au­dience and fan distribution across the world as well as set new benchmarks crucial for effective social media strategies. [more…]

Social media gaffes ” I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people”

by on September 25, 2012

Paul Fennemore writes  ..  Why do social media continue to damage big brands?

The social media gaffes continue : Two new examples Waitrose and Shell

In February, Mcdonalds made what I thought was a massive social media gaffe with its #McDStories campaign. As I said at the time, it really should have brought home to CEOs and their CMOs that social media is too important to be entrusted to the inexperienced (both in clients and their agencies).

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