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Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

Research : Sky overtakes P&G as biggest traditional ad spender … Nielsen

by on April 23, 2018

Sky overtook Procter & Gamble as the biggest spender on traditional advertising in the UK in 2017, increasing year-on-year spend by 2.7% to £197.1m, reveals Nielsen data released today.

P&G’s spend dropped 1.4% versus 2016 to £196.8m, as did BT’s who retained third place despite a fall of 3.8% to £144.1m. Nielsen’s figures include the seven major traditional media formats but exclude internet advertising. [more…]

VCCP Media’s 6th Innovation Challenge sees Global Media crowned as winner

VCCP Media’s 6th Innovation Challenge sees Global Media crowned as winner

by on November 16, 2017

Global Media were crowned winners of VCCP Media’s 6th annual Innovation Challenge last night!

The event saw VCCP Media welcome a handful of select media owners who’d successfully navigated their way through the gruelling entry process. The entrants went head-to-head in a challenge to unearth the best media innovations in the industry. 

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Worst in the World! : If you are a PR at Sky how do you handle this headache?

by on July 14, 2017

If you are a PR at Sky how do you handle this headache? Your answer would be appreciated. Send it to the Editor  01784 434 412  will@themarketingblog.co.uk .. Thanks

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Sky and Warner Bros. Pictures launch LEGO Batman campaign

Sky and Warner Bros. Pictures launch LEGO Batman campaign

by on December 22, 2016

Celebrating the February 10th release of the big-screen animated adventure The LEGO Batman Movie, Sky and Warner Bros. Pictures have teamed up to create a brand new campaign to promote Sky’s new Broadband Tech Team.

The campaign features the Tech Team as animated LEGO Minifigures alongside the film’s star and iconic DC Super Hero, LEGO Batman himself. [more…]

QubeGB deploys ServiceMax to drive revenue and grow managed services model

QubeGB deploys ServiceMax to drive revenue and grow managed services model

by on November 16, 2016

ServiceMax, the leader in cloud-based field service management solutions, today announced that QubeGB, service provider of choice for field engineering and managed services to the telecoms and the ISP industries, has selected and deployed the ServiceMax field service management platform.

The productivity and efficiency gains of ServiceMax are expected to reduce each service job by 10 minutes, increasing the company’s monthly service capacity by an additional 10,000 jobs per month, representing millions in additional potential revenue per annum and an ROI of less than a year. The cloud-based ServiceMax platform also supports the company’s shift to an outcome-based Managed Services model, part of QubeGB’s core business strategy for growth. [more…]

Idris Elba rides a motorbike and takes a dip in a hot tub in new Sky campaign for Sky Store

Idris Elba rides a motorbike and takes a dip in a hot tub in new Sky campaign for Sky Store

by on November 11, 2016

Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet [more…]

VCCP Media – “A challenge to unearth the best media innovations .. the winner is Ocean Outdoor

VCCP Media – “A challenge to unearth the best media innovations .. the winner is Ocean Outdoor

by on November 8, 2016

VCCP Media last week hosted its annual Innovation Challenge, now in its fifth year.

The event saw VCCP Media open its doors to a shortlist of 10 media owners (whittled down thanks to a tough entry process), who went head-to-head in a challenge to unearth the best media innovations in the industry. [more…]

New Mountain Warehouse TVC by SWC Partnership

New Mountain Warehouse TVC by SWC Partnership

by on October 4, 2016

SWC Partnership, the strategically focused full service advertising agency has been appointed by Mountain Warehouse, the UK’s largest outdoor retailer, to create their first ever TV campaign.

Mountain Warehouse, which has 242 stores in the UK & overseas has thrived while rivals have come under pressure in the retail scene.

SWC Partnership was appointed because of their clear understanding of the retail market, the Mountain Warehouse business and their strategic insights into the brand. [more…]

Sounds familiar? : Difficult for customers to cancel their internet and phone contracts

Sounds familiar? : Difficult for customers to cancel their internet and phone contracts

by on September 22, 2016

Sky faces a fine for making it too difficult for customers to cancel their internet and phone contracts. Telecoms watchdog Ofcom says firms must make it simple to cancel or switch to another provider.

Q. When will this body get to grips with this problem and get some real action other than a fine?

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Volvo puts people first with Human Made Stories – in partnership with Sky Atlantic

Volvo puts people first with Human Made Stories – in partnership with Sky Atlantic

by on September 6, 2016

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