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Pros and cons of technology in businesses today

Pros and cons of technology in businesses today

by on February 26, 2019

Humanity has made significant leaps in the modernization of tools and continuous improvement of processes in business.

Now, customers can enjoy shopping for products online and have their packages delivered right at their doorstep.

Meanwhile, entrepreneurs can take advantage of collaboration software such as Google Drive, Slack, and Skype to boost the growth of their companies.


New site : Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

by on October 4, 2014

Microsoft unveils UK launch advertiser brands for all-new MSN

Sony, Nissan and The Potato Council among the first brands to take advantage of new MSN’s advertising capabilities as the site goes live in the UK

Microsoft today announces general availability of the all-new in the UK, a platform combining the engagement of an app with the reach of the web. As part of the launch, Sony Mobile, Nissan and The Potato Council are taking first position on the new platform that brings new content and functionality experiences to consumers and builds on Microsoft Advertising’s cross-device storytelling capabilities.


Five great alternatives to Skype Conferencing

by on August 13, 2014

While we won’t deny the widespread popularity of Skype as a conferencing platform, there are some great alternatives. Check them out here.

Given the geographically diverse nature of the global marketplace, people are seeing an increasingly important need for reliable, high quality conferencing programs. If you’re an active user of the internet, chances are high that you’ve probably tried Skype or at least you’re familiar with it. The company was initially released eleven years ago in 2003.


Microsoft Advertising signs 12-month strategic partnership with Entertainment One

by on April 8, 2014

The deal will see bespoke audience-targeted campaigns created for seven film launches across Microsoft Advertising platforms

7 April, 2014 - London: Microsoft Advertising today announces a year-long strategic advertising partnership with Entertainment One UK (eOne UK), one of the premiere names in independent film distribution.

The partnership will see eOne UK promoting new film launches with creative campaigns across MSN, Xbox, Skype and Windows 8 over the next 12 months – a partnership that began with Need For Speed and continues with large-scale activity around Xbox, an MSN and Windows 8 homepage takeover activity with the film Divergent, which launched in UK and Irish cinemas last weekend.

[more…] and Microsoft Advertising expand cooperation to Skype, and Xbox 360 platforms

by on January 28, 2014 and Microsoft Advertising expand cooperation to Skype, and Xbox 360 platforms

  • Ideal advertising effect for Microsoft Advertising by the use of
  • targeting available for the first time on Skype, and Xbox 360

Berlin, 27.01.2014. Microsoft Advertising has upgraded its Premium-Rotation-Portfolio and is thereby implementing technology.


Could Tweakker’s app drive bring down the cost of smartphones?

by on November 7, 2013

Tweakker’s newly-patented instant connectivity technology opens the era of one global manufacturing market

According to a Danish start-up called Tweakker (, the price of next generation smartphones could drop as a result of its device connectivity technology being granted a worldwide patent.

If device manufacturers simply embedded its app into their handsets, they would no longer need to build different models with different network settings for different markets and networks. And that simple fact alone would simplify the manufacturing and distribution process and drive down the cost of manufacture.


Using Skype for job interviews / Simply Marketing Jobs

by on July 5, 2013

Skype interviews are increasingly common, but how do marketing employers and jobseekers make the best of them? Interviewing via Skype or other specialist video communications systems has certainly proved its worth for recruiters, being incredibly cost and time efficient. Skype cuts out the need for the candidate to travel, and allows employers to easily assess regional, even international job candidates.

Skype video recording, with the addition of easily-downloadable special programmes, means the employer can tightly control, pause, replay and share interview footage, generally making the selection process easier to manage. [more…]

Marketing tech start-up wins $15million in funding, plus Skype, Badoo and Wix as new customers – Persado

by on February 14, 2013

Persado, creator of data-driven marketing software, today announced $15 million in Series A funding, led by Bain Capital Ventures. The company plans to use the capital to significantly expand its sales & marketing efforts, more than double its spend on R&D, and establish a new headquarters in New York City.

For more information, please visit [more…]

Duncan Stafford is the new Creative Lead role at Microsoft Advertising

by on December 10, 2012

Microsoft Advertising today announces the appointment of Duncan Stafford to the newly created position of Creative Lead. The new role underlines Microsoft’s commitment to bringing more co-creation to campaign development, and helping advertisers fully exploit the creative potential and reach of its platforms, which include Windows 8 Ads in Apps. [more…]

Foolproof has acquired One to One Global

by on October 4, 2012

UK-based experience design agency Foolproof has acquired One to One Global Pte. Ltd. a long established Singapore based user experience agency. The acquisition underpins Foolproof’s growth ambitions in Asia and establishes an operational hub for the region.

Visit or follow on Twitter @foolproof_ux