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Loyalty Programme Managers : Are you missing an open redemption goal?  .. Guy Deslandes from Collinson Latitude

Loyalty Programme Managers : Are you missing an open redemption goal? .. Guy Deslandes from Collinson Latitude

by on October 24, 2016

Collinson Latitude have found that loyalty programme managers are often missing an open redemption opportunity. In this exclusive article on the topic, e-Commerce Sales Director, Guy Deslandes from Collinson Latitude discuss ways in which loyalty programme managers can optimise their programmes for members

Airline loyalty programme members have been redeeming rewards since the 1970’s, when the first frequent flyer programme (as we know them today) was launched by United Airlines. And back then, the redemption of points and miles was nearly always flights related.

Now, like many other industries, programmes have evolved to offer so much more in terms of variety, as consumerisation and digital technologies enable a “more, more, more” and “now, now, now” mentality towards consumption.

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Content Marketing and Events: Setting up the model and driving revenue

by on November 26, 2014

Content Marketing and Events: Setting Up the Model and Driving Revenue from Joe Pulizzi

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Is this the future of airline travel? According to Airbus, it is. And it’s horrifying

by on July 31, 2014

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All the facts, stats, quotes and insight from 2013 for B2B marketers from Earnest.

by on January 5, 2014

This is the year that was in B2B Marketing crunched from Earnest

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