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Silver Surfers ignore tech-led shopping – Northern Ireland wed to the high street / SmartFocus

Apps, Apps & Software, Digital Marketing, Ecommerce, Email Marketing, FaceBook, Google, iPhone, Ireland, Latest News, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Pinterest, Research, Retail News, Social Media, Tech, Twitter / By

We concentrate on an important survey of 2,000 people commissioned by leading digital marketing company SmartFocus, – national survey analyses UK’s digital and analogue shopping habits – shopping preferences strongly linked to age – digital gap widening – Silver Surfers ignore […]

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Trends for 2014: Using data to drive engagement and create personalised experiences

Advertising, Apps, Apps & Software, Business, CRM, Digital Marketing, Ecommerce, FaceBook, Gadgets, Google, iPhone, Lead story, LinkedIn, Metrics, Mobile, Mobile Marketing, Pinterest, Research, Retail, Retail News, Small Business, Social Media, Twitter, Websites / By

Exclusive article by Anthony Wilkey, Regional Director, Account Management Group, SmartFocus We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and

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