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Silver Surfers ignore tech-led shopping – Northern Ireland wed to the high street / SmartFocus

by on September 15, 2014

We concentrate on an important survey of 2,000 people commissioned by leading digital marketing company SmartFocus,

  • - national survey analyses UK’s digital and analogue shopping habits
  • - shopping preferences strongly linked to age
  • - digital gap widening - Silver Surfers ignore tech vs Generation Y embrace smart-phone shopping
  • - Northern Ireland wedded to the high street - shoppers lie behind the digital curve

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Trends for 2014: Using data to drive engagement and create personalised experiences

by on November 23, 2013

Exclusive article by Anthony Wilkey, Regional Director, Account Management Group, SmartFocus

We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and smarter in terms of driving higher revenue, satisfaction, and loyalty. As we move into 2014, to be smarter it is important for businesses to deliver personalised, real-time customer interactions across email, mobile, social, web and offline channels to continually engage customers with relevant, personalised messages that drive campaign performance and increase customer lifetime value. [more…]