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Smartphone : How you can “create and send push notifications to your app users” / E-goi

by on August 17, 2016

Push Notifications: The marketing channel of the future?

Posted by Maria Spínola
This is the behaviour of every human being owning a smartphone...

... that “itchiness” driving us to peek at the smartphone whenever we receive a push notification.

We can’t resist that urge!

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“The one about Pokémon Go and the sales of smartphone backup batteries”

“The one about Pokémon Go and the sales of smartphone backup batteries”

by on August 6, 2016

Think the stories about the wild popularity of Pokémon Go are overstating things? [more…]

The World’s biggest phone is here right now! – Giant Smartphones – Giant iTab

by on July 14, 2016

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Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

Giant iTab latest tweets / #contentstrategy #growthhacking #smartphone #solutions #eventprofs #engagement

by on June 29, 2016

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A BIG hit – Giant iTab at #InfoComm16

by on June 10, 2016

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Events : Getting buzzed about @InfoCommShow / Giant iTab

by on June 8, 2016

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1 in 4 UK shoppers intend to make a contactless payment with their smartphone in the next 12 months, says MasterCard

1 in 4 UK shoppers intend to make a contactless payment with their smartphone in the next 12 months, says MasterCard

by on June 6, 2016

Following the recent UK launch of Android Pay, new MasterCard figures show that one-quarter of UK shoppers intend to use their mobile to make contactless payments in the next 12 months.

Despite the relative infancy of contactless mobile payment technology in the UK, 1 in 20 people are using it once a week or more. With more mobile handsets enabled for contactless payments, reservations are slowly beginning to disappear and as many as 13% of British consumers have no reservations at all, says the study.

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Women driving mobile internet time

Women driving mobile internet time

by on June 2, 2016

Women are more likely than men to use the internet on their mobile phones according to a new report released by UKOM, the body responsible for online audience measurement, based on comScore cross-platform online data.

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Study reveals out of home drives significant uplift in smartphone brand action

Study reveals out of home drives significant uplift in smartphone brand action

by on April 28, 2016

A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions.

‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined forces with leading market researchers, Ipsos and OOH industry measurement body, Route, to explore how the medium performs in today’s connected world, especially with the proliferation of the smartphone.

The groundbreaking study, believed to be the biggest of its kind, investigated how public journeys can become personal stories among 16-44 year olds in the UK. [more…]

Giant iTab – a small, portable “Core” that transforms a monitor into a giant smartphone

Giant iTab – a small, portable “Core” that transforms a monitor into a giant smartphone

by on April 20, 2016

Mark Jones on new products for Giant iTab

Mark Jones (at left) shares the latest product from Giant iTab--a small, portable "Core" that transforms a monitor into a giant smartphone. As a result, event producers need not ship fragile monitors long distances.

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