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FMCG : Vimto shifts TV spend to Snapchat / Comments from Emma Hunt and Nola Calladine

FMCG : Vimto shifts TV spend to Snapchat / Comments from Emma Hunt and Nola Calladine

by on June 4, 2016

For the first time Vimto has shifted its TV ad spend online, with a significant investment into Snapchat to support the launch of its new teen-focused Vimto Remix brand.

In a campaign planned and bought by MEC Manchester and with creative by Driven, Vimto is running a sponsored lens where users can turn themselves into a ‘Vimtoad’ for 24 hours on 18 June, with further Snapchat activity until the end of July. [more…]

Research : Victoria’s Secret is the top brand using social media .. Spredfast

by on July 22, 2015

Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Victoria's Secret is the top brand using social media, according to new research by social software platform Spredfast.

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Chat apps threaten to siphon ad dollars from social media giants / Chat apps “demand attention”

by on September 29, 2014

With 21 million people following her on Facebook and 18 million on Twitter, pop singer Ariana Grande can’t personally chat with each of her loves, as she affectionately calls her fans.

So she and many other stars are spreading their messages through new-style social networks, via mobile apps that are more associated with private, intimate conversation, hoping that marketing in a cozier digital setting adds a breath of warmth and a dash of personality.

It’s the Internet’s equivalent of mailing postcards rather than plastering a billboard. [more…]

Native in-stream ads will soon dominate social media advertising

by on April 16, 2014

BII native ad forecast

Depending on who you talk to, native advertising has many
definitions. In the context of social media, we define
native advertising as: Ads that are seamlessly integrated
into a user's feed and are nearly indistinguishable from organic content.

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Snapchat, Instagram and Vine for social media marketing?

by on November 24, 2013

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Dumb Move / Snapchat rejected a bid by Facebook. For $3bn

by on November 14, 2013

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