social engagement
A new eBook published today by Collinson Latitude highlights the current opinions and adoption rates of digital technology among loyalty programme members worldwide.
It reveals that over eight in ten (85%) of members prefer interacting with their favourite loyalty programme online, with over three quarters (79%) believing technology has made their lives easier, and seven in ten (71%) favouring brands that are early adopters of new technology.
For more information on Collinson Latitude’s digital loyalty offering or to download a copy of Collinson’s eBook click here
Marketing claims its rightful place at the boardroom table
Emma Chalwin, Brand Marketing Director, Adobe
So, it's the start of a brand new year, and industry predictions for 2013 are spreading like wildfire - will it be the year that marketers finally crack social ROI, or campaign attribution, or that it will be the year of the tablet etc. etc.
These aren’t new per se, but what they do point to is the vast challenges and opportunities facing marketing right now. It seems like nearly every day a new channel, a new platform, a new device, a new technique becomes 'the next big thing' and marketing is the one industry that is at the centre of it all. [more…]
Today nToklo, the social commerce and recommendations experts, release its latest whitepaper on the future of social commerce (s-commerce), containing research revealing UK retailers are missing out on a potential £9 billion in additional revenue online. [more…]
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