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Social Media Revamp: How to restart your social media campaign

Social Media Revamp: How to restart your social media campaign

by on March 24, 2017

A few years ago, social networking sites were seen as ways for people to connect with each other.

Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.

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A social media campaign success story / Creme Egg cracking the younger market

by on March 16, 2014

"Creme Eggs are legendary,absolutely love them"
"Sickly sweet, messy to eat, not healthy at all. But one of my guiltiest pleasures"

In 2012, Cadbury Creme Egg was struggling to get its voice heard in a crowded confectionary market and sales were down. Since then, the brand seems to have gone from strength to strength, seeing its sales rise last year –now recent BrandIndex data shows that this year’s advertising campaign is on course to continue the good news for the brand. Watch the latest video.

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