social media campaign
Social Media Revamp: How to restart your social media campaign
by Will Corry on March 24, 2017
A few years ago, social networking sites were seen as ways for people to connect with each other.
Back then, there were no brands or corporations who took social media seriously. That soon changed and a lot of companies were left behind. Even today, there are still corporations and businesses who are trying to get their social media efforts more organised.
A social media campaign success story / Creme Egg cracking the younger market
by Will Corry on March 16, 2014
In 2012, Cadbury Creme Egg was struggling to get its voice heard in a crowded confectionary market and sales were down. Since then, the brand seems to have gone from strength to strength, seeing its sales rise last year –now recent BrandIndex data shows that this year’s advertising campaign is on course to continue the good news for the brand. Watch the latest video.
Establishing a B2B social media strategy for a field leader – large or small / Judith Ingleton-Beer, CEO, IBA International
by Will Corry on April 25, 2013
Social media isn’t just for consumer products any more
Establishing a B2B social media strategy for a field leader – large or small
This post was written by Judith Ingleton-Beer, CEO of IBA International, home to iBAengage,
What's your business's situation? Nearly 10 years old, working with established products and got about 150 clients in a number of markets? Perhaps you're a field leader in one, and got good vertical industry expertise in a couple of others.
You've got a sales force of 5 and a part-time marketing manager. The technology on which you originally launched the company is mature and so you've spent considerable time and effort producing a next generation solution – which needs to be sold to both existing clients and into new markets. [more…]