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social media engagement

Six critical marketing metrics your boss will actually want to know

by on July 25, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

[more…]

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

When it comes to proving the impact of your marketing efforts to your boss, how do you pick the most valuable metrics to present?

by on June 11, 2016

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

But when it comes to proving the impact of your marketing efforts to your boss, how can you pick the most valuable metrics to present?

[more…]

Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through – Inbound Marketing eBook

by on June 3, 2016

[eBook] A CMO's Guide To Inbound Marketing ROI

For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect.
Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through - there’s a daily sea of data to delve into.

[more…]

Auto Tweeting : Should You or Should You? / Jon Davey

by on June 10, 2013

AUTO Tweeting : Should You OR Should You? This is the title of my presentation at The Thames Valley EXPO 13th June at Windsor Racecourse on the topic of Social Media Engagement for SME’s ONL...

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Events : 360 Degrees of a Social Company / SMI 2013 Conference

by on June 3, 2013

SMI 2013 Conference

360 Degrees of a Social Company

How social tools, technologies and thinking are shaping the next generation of successful companies and organisations.

Nowadays, almost every FTSE 250 company is employing social media in their business planning and operations. It may be social media marketing, customer service, reputation management, community management or social business within the enterprise. Sometime it’s a combination of all these strategies. And the more companies embrace social media the more they understand the value of integrating it throughout their business.

That’s why we are dedicating our 8th annual conference to explaining and demonstrating the 360 degree view of what makes a “social company

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Twitter needs to be fun – @windsordaily offers this opportunity by Jonathan L Davey

by on May 27, 2013

It might sound obvious to say twitter needs to be fun to be RTd but most people / companies deploying twitter tend to just bang on about themselves... very dull... some fun Twitter engagement after the Olympics resulted in my daughter getting a job locally by Jonathan L Davey

More about that in my presentation at #WindsorEXPO... The last few months I have been engaging more closely with Twitter to understand how it can be more useful.

https://twitter.com/windsordaily

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10 social media mistakes you don’t have to make / Sendible

by on June 13, 2012

Most companies and their brands are now waist deep in social media engagement.

But mistakes, both well-intentioned and not so much, are being made. Since avoiding mistakes is a lot easier than correcting them, here’s 10 sure-fire social media slip-ups to sidestep.

Testimonial : "TheMarketingblog uses Sendible every day - and gives it a plus one in terms of effectiveness and usability."

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