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Social media gaffes

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by on November 30, 2015


Social media gaffes ” I shop at Waitrose because it makes me feel important and I absolutely detest being surrounded by poor people”

by on September 25, 2012

Paul Fennemore writes  ..  Why do social media continue to damage big brands?

The social media gaffes continue : Two new examples Waitrose and Shell

In February, Mcdonalds made what I thought was a massive social media gaffe with its #McDStories campaign. As I said at the time, it really should have brought home to CEOs and their CMOs that social media is too important to be entrusted to the inexperienced (both in clients and their agencies).