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Social media monitoring

10 things agencies must have in a social media management tool

by on November 9, 2012

What Agencies should look for in a Social Media Management Tool

Vishal from Sendible writes ..    While reading an excellent blog post by Chuck Hemann on A Buyer’s Guide to Social Media Management Software I thought it would be great to write a follow up post with a check-list of what an agency should look for in a Social Media Management tool .

Social media is becoming increasingly important to brands and therefore even more important to the agencies that help shape, manage, promote and grow those brands.


Learn about Paddy Power’s approach to paid social, what goals they set and how social fits into their marketing mix

by on November 1, 2012

Case Study: Paddy Power and Adobe talk Social Media
Businesses are now using paid media in social to complement earned media efforts to create visibility, drive scale and maintain momentum.
Social media monitoring is important for Paddy Power, an online betting company.
Facebook Marketing Immersion 19 November 2012 | London