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A guide to running successful and compliant social media promotions in 2018 … PromoVeritas

A guide to running successful and compliant social media promotions in 2018 … PromoVeritas

by on January 10, 2018

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Judging prize promotions  .. PromoVeritas

Judging prize promotions .. PromoVeritas

by on March 22, 2017

When is 'independent' not 'independent' when it comes to judging prize promotions?

If you are running any sort of prize activity in the UK, then you need to know Sections 8.24 to 8.26 of the CAP Code (the rule book of ASA who regulate the UK Marketing industry) Antonia Browne, Legal Executive at PromoVeritas, [pictured]takes a closer look.

A lot of time and effort goes into the running of any type of promotion but most of it is spent at the front end, on the idea and the creative. However, the back end is where most of the problems tend to occur – although they can be easily sorted with a little bit of care and knowledge

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Thinking of running an Advent promotion -six top tips? / PromoVeritas

Thinking of running an Advent promotion -six top tips? / PromoVeritas

by on November 16, 2016

A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with followers hoping to supplement their Christmas gifts with stocking fillers and big value prizes alike.

They are truly are a great way generate festive spirit and keep your followers engaging with your brand over and over again.

Here are our six top tips for running an Advent promotion: [more…]

Twitter character limit extended … what will this mean for promotions? / PromoVeritas

Twitter character limit extended … what will this mean for promotions? / PromoVeritas

by on September 26, 2016

Twitter handles won’t count: Names that would have previously been included at the start of a reply won’t affect the word limit so you could potentially tweet groups of entrants and tag a brand in Retweets. 

You can retweet yourself: Promoters will be able to retweet and quote their tweets themselves so a previously unnoticed promotional tweet could be ‘rebroadcast’ easily and gain more traction.

 

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