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BabyCentre Mobile Mum Report / 41% of mums describe their smartphone as their ‘backup brain’

by on October 7, 2013

BabyCentre Mobile Mum Report reveals rise of nomophobic mummies

Mobile device ownership, usage, reliance and addiction levels all up this year

  • Smartphone and tablet ownership up by 21% and 128% respectively since last year
  • Nearly a quarter of mums feel ‘panicked’ without their smartphones
  • Results show nearly a 100% increase when using a smartphone across all aspects of the path to purchase
  • BabyCentre Facebook

[more…]

“Tips on creating a newsletter that not only gets noticed but pulls your customers in” / emailmagnet : Written by Ian Inman

by on July 1, 2013

Most online businesses understand the importance of the newsletter as when created with the customer in mind it is an invaluable tool as an extension of your marketing campaign. A bad newsletter will be relegated to spam or unsubscribed from, whereas a good newsletter will entice the reader to your website to buy your product or service.

[more…]

BIG data – a five step plan can generate quick wins by Matt Hollingsworth, Acxiom

by on September 7, 2012

Marketingblog exclusive .. By Matt Hollingsworth, Managing Account Director, Acxiom

Even though the advent of social media has fuelled a boom in data volumes over the last few years, the term ‘big data’ has only become a conversation piece in marketing circles relatively recently.

Once the sole preserve of the IT department, big data is driven by constantly changing consumer behaviour. The rise of Smartphones, Apps and social networking means real-time data volumes have taken off. Marketers need to take note, or risk falling behind the curve. [more…]

Here are ten strong reasons why websites need to focus more on customer service

by on July 12, 2012

Customer service is a major factor in a customer’s overall satisfaction with a company.

Consumers want to be assured that the company will back its product or service and be there to assist them when they have a problem or question. [more…]

Mobile users :5.5% of time is spent on social networking apps, 2.3% on music/video apps and 11.1% using the browser.

by on March 16, 2012

A third of mobile users in the US find adverts that offer custom information based on their location useful, according to a new report from Nielsen. [more…]