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Converting awareness into action: Introducing the “Neglected Breed of Influencer”

New research released by Time Out examining the influence economy reveals two new influencer typologies and suggests one important group is being neglected by many brands. The two Influencer groups revealed in Time Out’s “From Influence to Action: Insights from

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Digital experiential marketing – creating an experience where there is a resulting emotional connection to a brand, product or idea / Hotcow

Hotcow @Hotcow write in their blog – Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can,

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How Instagram harnesses the awesome power of mobile, social media and photos

How Instagram Harnesses the Awesome Power of #Mobile, #SocialMedia and Photos: 3 Success Stories http://t.co/UCEzZqAYQL — Jeff Bullas (@jeffbullas) September 27, 2014

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“Online marketers can advertise directly to their influencers” / Rio SEO Social Advertise™

Rio SEO, the leader in SEO automation and social media marketing technology, today announced a major expansion of its social remarketing solution so online marketers can advertise directly to their influencers and many more like them on the Web.  More

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Who else wants to increase the effectiveness of their lead generation by over 500%? / 43 Digital

43 Digital http://www.43digital.com/ provides a unique video lead generation solution combining Google and YouTube visibility with bespoke landing pages and incentivised calls to action. Watch one of  43 Digital’s videos.

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10 things agencies must have in a social media management tool

What Agencies should look for in a Social Media Management Tool Vishal from Sendible writes ..    While reading an excellent blog post by Chuck Hemann on A Buyer’s Guide to Social Media Management Software I thought it would be great to

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