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“Embracing technology that improves process, rather than restricting it”

by on October 1, 2014

Daniel Weisbeck, Netbiscuits writes  ..  If you are a CEO or a chief of something reporting into the CEO, then you've probably been hired based on your extensive industry experience. That usually equates to having been there, seen it and bought the t-shirt in many different sizes and colors.

Driving a company vision, strategy and execution is hard work, even harder when the ground underneath you suddenly starts to shift.

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Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

by on September 20, 2014

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details

ad-techlondon.co.uk

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Movers and Groovers : HeyHuman hires Shnoosee Bailey as Creative Director

by on September 15, 2014

London, 15 September 2014 HeyHuman is bolstering its creative team with the hire of Shnoosee Bailey to the role of Creative Director.

Bailey brings 16 years of creative leadership experience and joins the agency from her previous role as Executive Creative Director at Saatchi & Saatchi X.

Prior to that she was Creative Director at Publicis Dialog. Bailey’s previous senior experience also includes stints at 141 London, Chemistry and Leo Burnett, Australia.

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Adtech & Martech / “Designed to help brands, agencies, publishers and tech companies to stay one step ahead as the industry re-invents itself”

by on September 3, 2014

Register today for the Next Generation Adtech & Martech Conference 17 September

Register Here

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The Mobile Gambling Summit will convene the brightest minds across casino, sportsbook, social, bingo and poker

by on August 19, 2014

The gambling industry, like all others, is seeing huge opportunities and challenges created by the mobile revolution. Many gambling companies are experiencing triple-digit growth in mobile revenues, with sales made on smartphones and tablets starting to outpace online and physical stores.

But in this omnichannel world, the same customer will still choose to bet in store, on desktop and then use their tablet.

So how do you deliver a consistent experience, while at the same time ensuring your products are relevant for each channel? How do you offer the simplest on-the-go interactions on smartphones, with longer, richer, more immersive experiences on tablet, all the time knowing your competition is always only a few swipes away?

The Mobile Gambling Summit will convene some of the brightest minds working across casino, sportsbook, social, bingo and poker to give brands the context they need to understand this fast-changing landscape. Hear stories of success – and failure – from your peers so you’re armed with knowledge, ideas and inspiration to take your company further. [more…]

Lewis PR acquires Purestone

by on May 6, 2014

Global communications agency Lewis PR has acquired digital marketing agency Purestone.

The move quadruples the size of the agency’s London-based digital team and expands its skillset to include e-commerce, email, mobile and app development, as well as supporting its social, SEO and web production services.

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Northerners have gone soft – they’re 20% more likely to have cried at the #bearandhare than Southerners / Jaywing

by on January 2, 2014

Jaywing analysed over 100,000 Tweets to find out who was shedding tears over this year’s John Lewis Christmas ad.  The results will surprise many as it turns out that Northerners are 20% more likely to cry at the Bear and the Hare than those in the South, with Londoners crying the least. [more…]

Trends for 2014: Using data to drive engagement and create personalised experiences

by on November 23, 2013

Exclusive article by Anthony Wilkey, Regional Director, Account Management Group, SmartFocus

We think there’s a big opportunity to make marketing smarter – smarter in how customer data is collected and used, smarter in how campaigns are planned and executed, and smarter in terms of driving higher revenue, satisfaction, and loyalty. As we move into 2014, to be smarter it is important for businesses to deliver personalised, real-time customer interactions across email, mobile, social, web and offline channels to continually engage customers with relevant, personalised messages that drive campaign performance and increase customer lifetime value. [more…]

Boppl / This story has created more than the usual impact – mainly with the national newspapers

by on September 4, 2013

New app Boppl wins hospitality customers and awards | Hospitality & Catering News

We spotted this story yesterday and after some intensive detective work we discovered it has had a  definite impact all round but specifically with the national newspapers. Please check it out.

Boppl is a platform which enables customers, staff and owners of bars and restaurants to maximise time by providing users with the fastest way to order and pay for food and drink via their mobile phones

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News about House of Fraser, Andy Harding, Travel + Leisure, Retail Stores,

by on June 9, 2013

Andy Harding

UK’s House of Fraser Says ‘Find Your Social Influencers & Influence them Positively’

With more than 60 stores across the UK and Ireland, and a more than 150-year history, House of Fraser is a retail outlet that has seen it all. The company…

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