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Marketing company 2020 rebrands to Jaywing

by on March 31, 2013

2020 and 2020 Consulting have announced the consolidation of both brands to Jaywing.

The unified brand brings together Brand, Digital, Contact, CRM, Search, Social, Data, Analysis and Change Management to provide clients with specialist expertise that is capable of delivering any mix of disciplines.

Jaywing has a number of blue-chip clients, which include: first direct, Carlsberg, Vodafone, The Open University, the London Eye, Nestle, and Pepsico.

Martin Boddy, CEO, comments: “Over the past year, the business has undergone a number of changes, including a largely revamped management team and structure. Throughout this time, we’ve been working together much more closely to join up our expertise and bring clients the best of all worlds.

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More Marketing Nuggets : TheDogsDoodahs.com, Rightster, Brooks Brothers, eCommera, Space City

by on March 20, 2013

Brooks Brothers, the oldest apparel clothier in the US, will adopt eCommera’s unique decision intelligence tool, DynamicAction™.  Designed to turn big retail data into prioritised actions, DynamicAction integrates siloed data into a commerce-specific cloud solution which will allow Brooks Brothers to identify optimisation opportunities to improve its overall online commerce performance.

Brooks Brothers currently operates over 300 stores around the world as well as a dynamic ecommerce site.  eCommera’s DynamicAction tool will enable the brand to ascertain the economic value of specific projects to justify future IT investment, as well as drill down into micro activity such as evaluating return on marketing spend.

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Boom in mobile takeaway ordering for JUST EAT

by on February 14, 2013

JUST EAT, the UK’s leading online takeaway ordering service, has released its new mobile app, with its own figures showing how the growth in smartphone use and adoption is driving changing consumer buying habits for takeaway.

  • JUST EAT’s figures reveal that takeaway ordering on mobile devices increased 350% between Q4 2011 and Q4 2012.
  • In Q4 2012, more than a quarter (27%) of all JUST EAT orders came from a mobile device.
  • JUST EAT expects mobile to be the most popular ordering method by 2015, with the number of smartphone users in the UK predicted to more than double between 2012 and 2016, from 19.2 million to 41.9 million*.
  • New mobile app is the latest result of a major push on innovation in the last 12 months and has already made it to the top of the food and drink section of the AppStore download charts.
  • The new app makes it simple to call up menus and user reviews on a mobile or tablet device, and see what’s on offer nearby from over 15,000 delivery restaurants across the UK.

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Video : Tweet, Facebook, Pin it, Instagram… how do your customers engage with your brand?

by on February 6, 2013

Andy Thompson of Vox Pops International writes We'll be filming and interviewing consumers to find out how they're following, connecting and liking your brand...? Watch the video

We're offering a 5 minute video, featuring your social network sites + your own question(s)

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IRX 2013 / Online Merchandising & Selling / the eSeller Theatre

by on February 5, 2013

 

 

 

 

IRX 2013. In this conference we'll consider getting online effectively ("Start"), getting your business noticed ("Promote") and converting that interest into sales ("Sell"). This packed and practical day will package learnings from the leading ecommerce businesses to design, build and deploy your platform rapidly; performance marketing to acquire customers via search, affiliates and other high-ROI methods, and increase conversion to sales via on-site, search, merchandising, recommendation and personalized persuasion.

This day's sessions will leave you with a ready, best-practice set of insights ready for rapid implementation.

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From #ecommerce, #social, #mobile and more – 300+ predictions for 2013

by on January 3, 2013

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Traffiliate for Mobile / New version analyses hundreds of mobile variables in real time to automatically generate media plans that optimise ROI

by on December 18, 2012

DMG  a global provider of digital advertising solutions for online, mobile, and social, announced today the availability of the newest version of its Traffiliate for Mobile platform including new targeting capabilities, landing page optimisation and automatic media plan generation.

Using patent pending technology, Traffiliate for Mobile automatically analyses and optimises hundreds of mobile variables to generate the best media plan, with precise targeting that will meet CPA goals for mobile advertisers.

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Why ‘Speed Data’ is a marketer’s perfect match / Mike Plimsoll, Industry Marketing Director at Adobe

by on November 29, 2012

Mike Plimsoll, Industry Marketing Director at Adobe talks to theMarketingblog about big data. The piece below takes a new look at the next step in the big data story, speed data. Bringing together examples of the importance of harnessing the power of speed data and the theory behind it

If I told you companies have always produced and consumed large volumes of data about their customers; about their businesses, and about their ideas you probably wouldn’t be surprised. Neither would you be shocked if I said data volumes are growing exponentially – it’s been well documented.

But if I quantified it and said in 2010 the world broke the one zettabyte of data barrier in the digital universe, but by 2020 IDC predicts we will have created 35 zettabytes – this unprecedented growth gives you a background and context that helps you understand why everyone’s talking about Big Data. The Adobe Marketing Cloud [more…]

Why the participant marketing model will dominate performance marketing disciplines in the years ahead / Daina Middleton, CEO, Performics

by on November 28, 2012

The Participant Marketing Model and Performance by Daina Middleton, CEO, Performics

My previous posts covered the history of consumerism and the need to change marketing’s vocabulary to better reflect its participatory nature today. Now, let’s look at the new reality of marketing in the digital era and discuss why the participant marketing model will dominate performance marketing disciplines in the years ahead.   Contact Daina at daina.middleton@performics.com.

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