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Ready to talk social media at ad:tech London? Come and say hello at booth 234!

by on October 9, 2015

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13 of the best Google Chrome extensions – start saving some valuable time and effort

by on August 18, 2015

This list of the best Google Chrome extensions for social media marketers will save you valuable work time and effort.

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Navigating Narratives: Why marketing has become about story telling / Jon Mowat, Hurricane Media

by on June 25, 2015

Have you ever noticed how much quicker you get distracted online than you used to?

If you do, then you’re not alone. According to the U.S. National Library of Medicine, our average attention span has dropped from 12 seconds in 2000 to just 8 seconds in 2013. The most visible consequence of this has been the tendency for publishers to break online content up into ever smaller digestible chunks.

But are attention spans really shrinking in the way we think they are? The popularity of long running, intricately plotted series from the likes of HBO seem to suggest otherwise. The problem instead is one intrinsic to the online space. With online content saturation, it could be that our diminished attention spans have more to do with a growing tendency to be more selective with the content we consume online and to assess what we like and what we don’t like far quicker than we used to. [more…]

B2B Marketers : “The absolutely vital survival-kit tools for measuring digital marketing success”

by on April 29, 2015

Five Essential Digital Metrics

Karen Hall from Connecting Element writes .. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? We’ve outlined our favourite five across all channels; considering web, email, social media and more. [more…]

Want to prove your capabilities as a business or strategy leader? To achieve this, making metrics meaningful is crucial

by on April 11, 2015

Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial.

This requires good and thorough planning. Here are the decisions you’ll need to make and what to consider:

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Thames Water appoints Headstream to enhance Twitter customer experience

by on February 26, 2015

Utilities giant Thames Water has brought in content marketing agency @Headstream Headstream to audit its social media activity and build future strategies to improve customer experience.

This initial project involves an analysis of the brand’s Twitter channel, focusing on customer service, online sentiment and conversations, benchmarking Thames Water’s performance and response rates against other water company’s across the UK.

The analysis will help the company gain a better understanding of its social media resource needs, with the ultimate aim of boosting customer experience.

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Events : #SMWF 2015 / Big savings until 20 February – £200 discount – down to £695 for a two day pass and £445 for single days passes

by on February 15, 2015

Book now!

#SMWF 2015 - First speakers announced  (www.socialmedia-forum.com)

Important discount news. Until 20 February  #SMWF are offering a £200 discount on passes for the show – down to £695 for a two day pass and £445 for single days passes. It’s hard to think of summer when it’s cold, wet and windy but at #SMWF we are already looking ahead with the 2015 European show already booked in for  ....

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Digital leadership / Incredible 3 minute video on the opportunity presented by Social Media

by on December 12, 2014

Fascinating facts about social media that will make you think

#Socialnomics 2014 #Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. Qualman is a number one best selling author and keynote speaker on digital leadership. 

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