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New research from Initials reveals consumers are switching to challenger brands

Challenging the challengers Launching today, new research conducted by independent creative agency Initials has found consumers are switching to challenger brands in their droves, with over two thirds of respondents saying being exposed to a multitude of marketing messages was […]

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Exclusive interview / “We will be opening our new food stores at the rate of one a week” / Sir Philip Green of BHS

BHS department stores start selling food.Sir Philip Green announced this week the launch of new supermarket competitor BHS Food, promising to undercut rivals on branded goods by 10 per cent. I went through to check out the new BHS food store

Exclusive interview / “We will be opening our new food stores at the rate of one a week” / Sir Philip Green of BHS Read More »