software
Successful marketing companies all have one aspect in common, aside from a quality pool of talent, and that is their ability to adapt and utilise good technology.
Marketing software is an excellent tool and resource, and reports show that the best-in-class marketers all use at least one kind of software to help them excel.
Technology
It wouldn’t be possible to stop the development of the technologies which are implemented and integrated into our day-to-day activities.
As scary as it sounds, the business world these days cannot live and thrive without technology and its new advancements. Take a look below at how impactful and necessary it is for the overall productivity of any business.
Despite it being almost 30 years old, the MS SQL Server hasn’t lost its relevance. In fact, we have all had to tweak an SQL server at one point in time. And when we do, some monitoring is likely to make things better.
The Microsoft SQL Server gives us an extensive toolkit that we can use to monitor SQL Server events and fine-tune the design of the physical database. However, there is another solution for continuous monitoring that is incredibly effective.
As business trends shift toward the digital world, your business’s website and digital presence become all the more important.
In many ways, your website is a reflection and microcosm of your business. A good user-friendly website typically reflects a business that is up-to-date and thriving.
In the early 90’s, there were many file formats such as DjVu, Envoy and Postscript etc., but most of them have now disappeared, and the credit can go to the PDF file format, which is loved by one and all.
This format was introduced by Adobe system and has made life easier for everyone who needs to open and edit documents.
You can try soda pdf if you do not know where to begin
Sensewhere, a leading provider of indoor positioning solutions, has been awarded £1.4m by Scottish Enterprise to create jobs and further develop its disruptive location software.
sensewhere is pioneering the creation of software that offers universal location and navigation data in dense urban areas including shopping centres and airports, where GPS and other global navigation satellite systems are blocked.
The grant will open up seven new highly skilled jobs at the company’s headquarters in Edinburgh and create job security for those already employed.
Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns
As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.
While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]
Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”.
The study was designed to analyse the impact of video in driving offline sales (in store purchases) for a number of brands over a significant time period and across multiple campaigns.