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The software every marketing company needs

The software every marketing company needs

by on September 17, 2019

Successful marketing companies all have one aspect in common, aside from a quality pool of talent, and that is their ability to adapt and utilise good technology.

Marketing software is an excellent tool and resource, and reports show that the best-in-class marketers all use at least one kind of software to help them excel.

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Technology : How important is technological advancement in business productivity?

Technology : How important is technological advancement in business productivity?

by on July 19, 2019

Technology

It wouldn’t be possible to stop the development of the technologies which are implemented and integrated into our day-to-day activities.

As scary as it sounds, the business world these days cannot live and thrive without technology and its new advancements. Take a look below at how impactful and necessary it is for the overall productivity of any business.

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Useful software for students

Useful software for students

by on May 31, 2019

The internet is indeed a reservoir of knowledge. There are so many free software that are useful for students on the internet. This research will lead you to some of them.

As they say, this is the information age and access to the internet is a right and not a privilege. This article lists some useful software and their benefits to students. So, here are some of the software that students will love.

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The right way to monitor your MS SQL Server

The right way to monitor your MS SQL Server

by on March 8, 2019

Despite it being almost 30 years old, the MS SQL Server hasn’t lost its relevance. In fact, we have all had to tweak an SQL server at one point in time. And when we do, some monitoring is likely to make things better.

The Microsoft SQL Server gives us an extensive toolkit that we can use to monitor SQL Server events and fine-tune the design of the physical database. However, there is another solution for continuous monitoring that is incredibly effective.

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Tips to make your website more secure

Tips to make your website more secure

by on January 6, 2019

As business trends shift toward the digital world, your business’s website and digital presence become all the more important.

In many ways, your website is a reflection and microcosm of your business. A good user-friendly website typically reflects a business that is up-to-date and thriving.

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5 surprising things you can do on PDF Reader

5 surprising things you can do on PDF Reader

by on August 28, 2017

In the early 90’s, there were many file formats such as DjVu, Envoy and Postscript etc., but most of them have now disappeared, and the credit can go to the PDF file format, which is loved by one and all.

This format was introduced by Adobe system and has made life easier for everyone who needs to open and edit documents.

You can try soda pdf if you do not know where to begin

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Sensewhere secures £1.4m funding to develop next generation indoor positioning

Sensewhere secures £1.4m funding to develop next generation indoor positioning

by on August 30, 2016

Sensewhere, a leading provider of indoor positioning solutions, has been awarded £1.4m by Scottish Enterprise to create jobs and further develop its disruptive location software.

sensewhere is pioneering the creation of software that offers universal location and navigation data in dense urban areas including shopping centres and airports, where GPS and other global navigation satellite systems are blocked.

The grant will open up seven new highly skilled jobs at the company’s headquarters in Edinburgh and create job security for those already employed.

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“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software

by on July 12, 2016

Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns

As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship.

While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack of meaningful engagement will mean campaigns are ineffective. Howard Williams explains how to maintain a happy marketing relationship. [more…]

UK Ecommerce Personalisation Software wins European IT & Software Excellence Award for ‘SaaS Solution of the Year’.

UK Ecommerce Personalisation Software wins European IT & Software Excellence Award for ‘SaaS Solution of the Year’.

by on April 19, 2016

Ecommerce personalisation software solution, PureClarity has been announced as ‘SaaS Solution of the Year’ at the 2016 European IT & Software Excellence Awards.

The award was presented by comedian, Patrick Kielty at the glamorous ceremony held at the London Lancaster Hotel on 15th April. PureClarity’s Chief Executive, Dr Paul M. Gibson, Sales & Marketing Director, Paul Doherty, and Group Marketing Manager, Annabel Paton celebrated alongside finalists from over 86 companies from 21 European countries.

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Brands had a positive ROI on their video investment, with 95% of sales occurring offline

Brands had a positive ROI on their video investment, with 95% of sales occurring offline

by on April 18, 2016

Videology a leading software provider for converged TV and video advertising – today announced the findings of an independent, commissioned study conducted by Gain Theory, a global marketing foresight consultancy, on the behalf of Videology entitled, “Video Works”.

The study was designed to analyse the impact of video in driving offline sales (in store purchases) for a number of brands over a significant time period and across multiple campaigns.

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