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Digital experiential marketing – creating an experience where there is a resulting emotional connection to a brand, product or idea / Hotcow

by on December 16, 2014

Hotcow @Hotcow write in their blog - Have you ever wondered what it would be like to travel to an exotic location without getting on a plane, or take a ride in Google’s newest self-driving car? Well, now you can, thanks to incredible advancements in technology and the realm of digital experiential marketing.


Social Local Mobile – SoLoMo comes to life at IRX 2013

by on February 23, 2013

IRX 2013 : SoLoMo is a current acronym for 'Social Local Mobile', reflecting the maturity of mobile from a technology and device into a full part of the customer's expectation and experience.

"Social" is important since not only do people speak to other people via their mobile phones, but the use of social media is far greater via mobile devices than via the desktop. "Local" reflects the 'grounding' of the mobile experience in current or chosen locale (via maps, GPS and directories) while "mobile" reflects the everywhere, anytime aspect of customer experience. [more…]

Call for papers – Internet Retailing Expo, March 20-21, 2013 at the NEC UK

by on November 22, 2012

Submission deadline – December 14, 2012.

IRX is pleased to announce 6 conferences held over two days in our three Conference Theatres. Each year interest in our conferences has far exceeded capacity so for 2013 we’re increasing our provision to 6 conferences in three Theatres.