Sony Mobile
The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.
This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.
HeyHuman and Brave name Helen Weisinger as incoming chief marketing #themarketingblog #yam http://t.co/aCUr8E5Zhv … pic.twitter.com/grMqXBlP4O
— Will Corry (@slievemore) July 11, 2014