Sony Mobile
It’s called #missnothing, live everything – it’s an influencer-led activation spanning the next 4 weeks across both Sony and influencer social media channels.
The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.
This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.
London, 15 September 2014 –HeyHuman is bolstering its creative team with the hire of Shnoosee Bailey to the role of Creative Director.
Bailey brings 16 years of creative leadership experience and joins the agency from her previous role as Executive Creative Director at Saatchi & Saatchi X.
Prior to that she was Creative Director at Publicis Dialog. Bailey’s previous senior experience also includes stints at 141 London, Chemistry and Leo Burnett, Australia.
HeyHuman and Brave name Helen Weisinger as incoming chief marketing #themarketingblog #yam http://t.co/aCUr8E5Zhv … pic.twitter.com/grMqXBlP4O
— Will Corry (@slievemore) July 11, 2014
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
