Sony Mobile
It’s called #missnothing, live everything – it’s an influencer-led activation spanning the next 4 weeks across both Sony and influencer social media channels.
The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple's purchase of Emotient, here's the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients' video ads.
This is the first partnership of its kind for a media agency. MediaCom will look to apply this across its client roster including brands such as P&G, Coca Cola, GSK, Shell, SONY Mobile and VW.
London, 15 September 2014 –HeyHuman is bolstering its creative team with the hire of Shnoosee Bailey to the role of Creative Director.
Bailey brings 16 years of creative leadership experience and joins the agency from her previous role as Executive Creative Director at Saatchi & Saatchi X.
Prior to that she was Creative Director at Publicis Dialog. Bailey’s previous senior experience also includes stints at 141 London, Chemistry and Leo Burnett, Australia.
HeyHuman and Brave name Helen Weisinger as incoming chief marketing #themarketingblog #yam http://t.co/aCUr8E5Zhv … pic.twitter.com/grMqXBlP4O
— Will Corry (@slievemore) July 11, 2014
The competition in the retail segment is growing at a rapid pace. If you are running a retail store, you probably know how challenging it is to stand apart.
HP is a well-known tech giant and has many printers that are currently on the market for purchase.
Victoria’s Secret is set to be taken private as a controlling stake in the business is acquired by investment firm Sycamore Partners.
In today’s advanced and modern era, business marketing has never been easier. 
UK gift card and voucher sales continue to grow despite adverse trading conditions
Digital Marketing Revolution has been dominating the world as it comprises numberless features, changing and limitless. A well-planned, competitive and innovative digital marketing plan is the key to success in this era.
Data analytics is a key component for any company’s success, and it has set down deep roots in the field of marketing. After all,
Automotive dealerships make use of an automotive BDC as a separate department that deals with two primary responsibilities - bringing new leads in by making outbound calls and managing inbound calls to set sales appointments up with new customers.
Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.
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