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With less than one month to go until Opening Ceremonies of the Rio 2016 Olympic Games, Gillette, the world’s leading male grooming brand, today debuted Perfect Isn’t Pretty – the central piece in the brand’s Olympic Games campaign.
Starring Gillette’s global roster of athlete ambassadors, Neymar Jr. (Brazil, Football), Ashton Eaton (USA, Decathlon), Ning Zetao (China, Freestyle Swimming) and Andy Tennant (Great Britain, Team Pursuit Cycling), the Perfect Isn’t Pretty Film pulls back the curtain, shining a spotlight on the gruelling journey that athletes face throughout their training process. By revealing the tough, and often overlooked everyday struggles, combined with the sacrifices that athletes make in their pursuit of perfection – from enduring physical pain to unexpected arguments with loved ones – Gillette truly brings the concept of Perfect Isn’t Pretty to life for consumers. [more…]