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Marketing : Native advertising, branded content, sponsored content. It’s the red hot front edge of digital media

by on January 13, 2016

All the latest 'fresh' UK marketing news = courtesy of theMarketingblog

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Native advertising, branded content, sponsored content – call it what you like or just call it ‘theMarketingblog’

by on March 14, 2015

Marketing Engagement News from theMarketingblog. Native advertising, branded content, sponsored content - call it what you like - it's red-hot latest marketing news...

Here is your constantly updated opportunity to get the latest UK marketing news, case studies, articles, interviews and rants.

Check it today here.

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Newslettered : UK ‘red-hot – front edge’ marketing news in a quick read format – enjoy

by on March 6, 2015

Newslettered  : UK Marketing News in a quick read format - enjoy...

Native advertising, branded content, sponsored content - call it what you like - it's the red-hot front edge of digital media. 'Social Business' news, articles, case stories from theMarketingblog

Will Corry 01784 434 412     will@themarketingblog.co.uk

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New report from NewsCred: 76% of Brits say food, drink & retail brands must provide health content

by on March 5, 2015

Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content

The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national issues such as obesity by providing practical content, according to the latest ‘Health and the High Street’ report from content marketing platform NewsCred. The NewsCred platform allows brands to run their own newsrooms by licensing existing content from publishers, as well as allowing brands to hire freelance journalists to create original content.

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‘Kleenex Kiss’, Benedict Cumberbatch apologizes, Mitingu, Important white paper from Affiliate Window, Events & Exhibitions Crystal Ball, SMX London 20 & 21 May 2015, Mobikats

by on January 27, 2015

Marketing Engagement News from theMarketingblog - Native advertising, branded content, sponsored content - call it what you like - it's the red-hot site that provides 'fresh' marketing news from the UK.

A great idea for February onwards. Get ahead of your competitors with your own bespoke newsletter (like this one - only much better)  from theMarketingblog. Call or email Will Corry 01784 434 412 will@themarketingblog.co.uk

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Adknowledge integrates Realeyes emotion analytics platform into online video campaigns

by on September 9, 2014

Adknowledge, a global digital advertising company, today announced a worldwide partnership with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

Adknowledge /  @Adknowledge can now offer advertisers detailed reporting on how audiences respond emotionally to video campaigns the company delivers across social, mobile, apps, games and sponsored content.  Founded at Oxford University, the Realeyes platform enables marketers to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.  [more…]

B2B Marketers – Here is a must read as part of your 2014 marketing planning

by on December 22, 2013

Important news for B2B marketers in the UK. This is certainly one of the more important forecasts for 2014. Score 83. More results / qualified leads for your business. Call me Will Corry 01784 434 412 for a Partnership Plan with theMarketingblog stable of blogs, sites etc.

Part of the fun of reaching the end of the year is predicting the trends that lie ahead. Joe goes out on a limb again with three predictions of his own. Also, find out what 50 other content marketi..Read On.

In 2014, more brands will partner with publishers beyond the ad buy. I am not talking about ‘native ads’ that consumers ignore, but true content partnerships where brands and publishers will co-create sponsored content for both the publisher and brand websites and the social web (paid, owned, and earned).—Michael Brenner | @BrennerMichael; VP, Marketing and Content Strategy, SAP

theMarketingblog Talk to me today about the the new content partnership plan from theMarketingblog stable of sites -   essential for your revenue success in 2014

Will Corry will@themarketingblog.co.uk 01784 434 412

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