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Research : “More dedicated sports brands are dipping their toes into fashion, like Puma’s collaboration with Rihanna”

by on August 25, 2015

British consumers are buying sportswear in droves, with the almost £6bn market being driven by women.

The UK market hit £5.91bn in 2014, up from £4.62bn in 2010, according to a report from Key Note. The research house estimates sportswear sales will total £8.65bn in 2019, based on current growth rates.

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‘This Girl Can’ Video : New fitness campaign for Sport England

by on January 13, 2015

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‘Active Kids For All’ initiative with identity by INITIALS Marketing

by on October 16, 2012

INITIALS Marketing has created the identity for Sainsbury’s ‘Active Kids For All’ initiative – a scheme to ensure the inclusion of disabled children in PE and sport within mainstream schools in the UK.

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