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Research : “More dedicated sports brands are dipping their toes into fashion, like Puma’s collaboration with Rihanna”

by on August 25, 2015

British consumers are buying sportswear in droves, with the almost £6bn market being driven by women.

The UK market hit £5.91bn in 2014, up from £4.62bn in 2010, according to a report from Key Note. The research house estimates sportswear sales will total £8.65bn in 2019, based on current growth rates.


‘This Girl Can’ Video : New fitness campaign for Sport England

by on January 13, 2015


‘Active Kids For All’ initiative with identity by INITIALS Marketing

by on October 16, 2012

INITIALS Marketing has created the identity for Sainsbury’s ‘Active Kids For All’ initiative – a scheme to ensure the inclusion of disabled children in PE and sport within mainstream schools in the UK.