Sport England
British consumers are buying sportswear in droves, with the almost £6bn market being driven by women.
The UK market hit £5.91bn in 2014, up from £4.62bn in 2010, according to a report from Key Note. The research house estimates sportswear sales will total £8.65bn in 2019, based on current growth rates.
FCB Inferno's ‘This Girl Can’ - new fitness campaign for Sport England http://t.co/C2vdNH7tcj … via @moreaboutads pic.twitter.com/DVf3CmAdTd
— Will Corry (@slievemore) January 13, 2015
INITIALS Marketing has created the identity for Sainsbury’s ‘Active Kids For All’ initiative – a scheme to ensure the inclusion of disabled children in PE and sport within mainstream schools in the UK.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
