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Q: Who is the hot ad girl in the Mitsubishi Outlander Sport “New Beauty” commercial? A: Laura Maust

by on March 7, 2014

Q: Who is the hot ad girl in the Mitsubishi Outlander Sport “New Beauty” commercial? A: Laura Maust.

Laura is a Los Angeles-based singer / song writer / actress. Find out more about Laura on her official website, and her YouTube music videos.

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Child Benefit payment changes – what this might mean for brands / Jed Mole, European Marketing Director, Acxiom

by on January 17, 2013

Why charities and high-end retailers could suffer following Child Benefit payment changes

By Jed Mole, European Marketing Director, Acxiom

While the initial furore surrounding changes to Child Benefit payments may have died down, replaced by uproar about Universal Credit and flat-rate pensions, the effects of the cut to a state handout that has until now been taken for granted by all UK families will be felt for some time – not least by some household brands.

More than 1.1 million households with an individual income of over £50,000 a year are facing reductions in their Child Benefit, with the initiative reportedly set to save the Government and taxpayers more than £1.5bn over the next year.

Will Corry's insight ...Three-children households have almost £470 less to spend each month than one-child households before the benefit cuts are factored in [more…]

Organisers are quietly confident of getting the metaphorical gold medal for incompetence

by on July 23, 2012

With just three years to go, organisers of London’s 2012 Olympics say that plans are well on course to deliver the humiliating opening day debacle that is expected of them.

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BOA grants accreditation to The Voice after online campaign

by on July 20, 2012

The British Olympic Association (BOA) today reversed their decision not to accredit the UK’s oldest and biggest black newspaper to the Olympic Stadium media centre.

ZIta Holbourne started a change.org petition calling on officials to back down over the decision on Monday. By Wednesday lunchtime more than 2,600 people had signed. [more…]

Manifest Communications to manage the PR and social media for Premier Global

by on June 18, 2012

Premier Global has appointed Manifest Communications to manage the PR and social media across its portfolio of brands. [more…]

What have David Chan, Barclaycard Europe, Craig Sullivan, Belron (Autoglass) and Julian Harris Qualcomm in common?

by on May 31, 2012

They are all speakers at Mobile Marketing Live

Mobile marketing firms Brainstorm and Bosbec are the latest companies to sign up for Mobile Marketing Live, our new two-day exhibition, conference, networking and training event for the mobile marketing industry, which takes place in London on 1-2 October.

Brainstorm has taken Gold Sponsorship, while Bosbec has taken silver. They join fellow Gold Sponsors, Textlocal, InMobi, Prinovis and TradeMob, and silver Sponsors, Mojiva, Celtra and Fiksu. Adfonic and StrikeAd are also exhibiting at the event.

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Blunders : International Olympic Committee blasts Buenos Aires over Falklands advert

by on May 5, 2012

Argentina is humiliated as International Olympic Committee blasts Buenos Aires over Falklands advert

The Government has accused Argentina of being insensitive and disrespectful after it broadcast a television advert showing an Olympic hopeful training on a British war memorial in the Falklands.

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