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We Are Social launches dedicated sports marketing division

by on February 4, 2018

Socially-led creative agency We Are Social has today launched We Are Social Sport in the UK, a dedicated team of sports specialists offering an experienced, social-first approach to sports marketing.

It is the first separate division launched by We Are Social in the UK, and has been created in response to continued growth within the sports sector and the increasingly complex social landscape that brands need to navigate.

We Are Social Sport will represent the agency’s existing portfolio of clients within the sector, which includes adidas, DAZN, Playstation and Gatorade among others. The division will also look to expand in three key areas of sports marketing; sponsorships, brands and icons.

To find out more about how We Are Social Sport can help your brand, contact them on or visit


Southampton FC reveals new fan-first digital platform created by Delete

by on October 17, 2016

Southampton FC has launched its new club website in partnership with digital agency, Delete [more…]

Sports Marketing and Meerkats : WPP, Providence bid £374m for Chime Communications

by on August 1, 2015

WPP and Providence Equity Partners launch a £374 million takeover bid for Chime Communications, owner of VCCP and a sports marketing specialist.


Somerset County Cricket Club appoint CCR to enrich data and strengthen CRM

by on May 14, 2015

Somerset County Cricket Club (SCCC) has appointed data management firm CCR as its preferred data cleansing supplier.

CCR will use its new data cleansing and enrichment solution, ADAM, to clean and enhance the cricket club’s data in order to allow it to extend the reach of its marketing activity across its customer database. [more…]

Senior marketers pay tribute to David Pinnington of OMG with epic event to reflect an epic life

by on May 15, 2014

One year on from the sad and untimely death of David Pinnington of Omnicom Media Group (OMG) to cancer, a team of former colleagues and friends are setting off on an epic 300 mile cycle ride in his name.  Cycling from Land’s End to London to raise money for the Royal Marsden Cancer Hospital seems a fitting tribute for David – known as Dave or Pinners to most –who was totally fanatical about sport, both at work and play.

The ‘Pinners’ Marsden Epic Cycle’ was the idea of Bart Michels, CEO of WPP-owned global brand development and marketing insight consultancy Added Value, who has recruited a team of six equally sports-mad marketers and directors to join him.  This includes CEO of direct response and relationship marketing agency WDMP, Gavin Wheeler, along with David’s two brothers Tom , Director at The Sports Consultancy and Phil, Managing Director at a packaging firm.  Michels and Wheeler both worked with David at cable company NTL (now Virgin Media).