Spotify runs the entire business as a Social Enterprise, using Salesforce for everything from collaboration to tracking progress against quarterly targets to recognizing group and individual achievements. "You can create the right culture and atmosphere when people get peer-to-peer recognition. We're human beings; we need that encouragement," explains Martin Lorentzon, Founder and Chairman. "It used to be a lot easier to high-five each other. Now we're in different parts of the world, so we need technology to help."

Spotify has created a culture of constant feedback and listening that makes the traditional performance review seem as practical as an eight-track tape. "I'm surprised that companies still have processes where you give feedback to your staff only once per year," says VP of HR Stefan Enholm. "We move so rapidly, it's impossible to wait 12 months to get feedback on how you're doing." [more…]