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St Ives Group

“When you blend data, analysis, strategy, creativity and all the other elements that give CRM power, you amplify the effectiveness of each”

by on April 17, 2015

Amaze One - Seven Questions for Neil Evans, Managing Director, Amaze One

Another one of theMarketingblog's seven questions articles. This time we ask ...

  • How did Amaze One come into being?
  • What do you mean by ‘out of the ordinary’?
  • What’s different about the agency compared to its competitors?
  • What particular problems do clients currently need help with?
  • How does Amaze One assist clients?
  • How does Amaze One fit into the wider St Ives Group?


Gary Arnold talks to theMarketingblog about Accelero – a new in house marketing tool

by on February 16, 2015

Occam head of marketing technology Gary Arnold talked recently to theMarketingblog about Accelero

Understand. Create. Deliver. Measure.

  • What is Accelero?
  • Is Accelero unique?
  • Why is Accelero being launched now?
  • Is it being sold as one product?
  • What difference will a client’s customers see?
  • Who will buy and use Accelero?
  • How does Accelero transform measurement and ROI?


Accelero is Occam DM’s new in house marketing tool that lets you understand your customers to create, deliver and measure effective campaigns in a quick to deploy, cost effective package

by on February 11, 2015

Understand. Create. Deliver. Measure.

Gary Arnold, head of marketing technology at Occam – a St Ives Group company – said: “Customer understanding is essential to delivering engaging marketing experiences, and data is the raw fuel that drives it. This has been a fundamental part of Occam’s proposition since our inception over 20 years ago.  Watch the video


More fresh marketing nuggets : St Ives Group, ‘IMRG Knowledge Lounge’, Store closures in the Midlands

by on March 23, 2014

‘IMRG Knowledge Lounge’,  Store closures in the Midlands, St Ives Group - Exclusive ‘seven questions interview’


Exclusive ‘seven questions interview’ with Patrick Martell and Matt Armitage of the St Ives Group

by on March 22, 2014

I really enjoyed my interview with these two executives from the St Ives Group. Patrick Martell and Matt Armitage are totally focused on their expansion plans and looking at their half year results they are solidly on course. Their enthusiasm and determination is very obvious. I was particularly interested in their thoughts on ...

  • The future business split percentages for the St Ives Group.@StIvesGroup
  • The amount of time they spend finding and checking their potential acquisitions.
  • The way they allow their new individual management teams stay in place to operate the company

The future for the St Ives Group.  I want to thank Patrick and Matt who gave me their expertise and time. They came up with some really interesting stats etc. in their answers and it gave me a  more than useful article for our readers. Enjoy it. Editor


“In the fashion world, prolonged periods of unseasonable weather can be disastrous” / Nick Ashcroft

by on September 6, 2013

If you can’t stand the heat…

Only a few months ago, the Arctic chill that engulfed the UK was blamed, at least in part, for the month of poor retail sales that saw HMV, Jessops and Blockbuster all call in the administrators. A casual observer would have been forgiven, therefore, for expecting to see universal appreciation on the high street of the glorious summer weather that eventually arrived.

Not so. John Lewis was quick to blame the heatwave for lower-than-expected sales, down 8.7% year-on-year to £64.2m in the week to 13 July.  Not content with complaining about the weather, the nation’s favourite department store also took a swipe at Andy Murray for winning Wimbledon, and at the national cricket team for its performance in the Ashes, both of which kept us out of the shops and off our computers, and either on the sofa or in the sunshine.


Charity donors in or approaching retirement give almost twice as much on average than 16- to 30-year-old supporters

by on August 7, 2013

Charity donors in or approaching retirement give almost twice as much on average than 16- to 30-year-old supporters, according to new research from St Ives Group. [more…]

‘Thinking and doing’/ “The key to getting under the skin of your consumers and persuading them to buy” Scott Logie, St Ives Group

by on May 31, 2013

"Expect to see more awards ceremonies for thinking and doing, and fewer accolades for simply making an idea come to life."

The Won Report, the annual global guide that ranks agencies based on the number of creative gongs bagged at headline industry bashes, last year collated results featuring nearly 4,500 pieces of work. Inclusion in the publication is prestigious, a sign that creativity remains a very powerful discipline within our industry.

Yet something is changing. A great piece of work can still wow consumers, but being creative for creativity’s sake is no longer the be all and end all. The shift from push to pull marketing is making this so. Thanks to the boom in personal media, people are much better placed to seek the information - and brand relationships - they desire while ignoring a cascade of unwanted communications.

Scott Logie, strategic marketing director, St Ives Group [more…]

St Ives Group acquires search and digital agency Branded3

by on May 18, 2013

St Ives Group have announced the acquisition of leading search and digital agency Branded3 from co-founders Vin Chinnaraja and Patrick Altoft.

The acquisition of Branded3 is a continuation of St Ives’ strategy to create a complementary range of digital and marketing services that will enable the Group to add further value to existing and new clients and significantly strengthen its marketing services portfolio.

Branded3 has around 50 staff, with offices in central London and Leeds, and a strong B2C and B2B client base across a range of vertical sectors that covers entertainment, finance and travel and includes clients such as Vue Cinemas and City Index.


Guest Post : An increasing number of consumers now visiting more than four different supermarkets in any one month for groceries

by on March 4, 2013

New shopper marketing research

Shoppers are sounding the death knell for the traditional weekly shop, with an increasing number of consumers now visiting more than four different supermarkets in any one month for groceries, according to research by St Ives Group.

The study, which throws the spotlight on people’s motivations for choosing specific supermarkets and products, has identified the ‘promiscuous shopper’ who visits a different store every week, driven by a desire to find the best prices and offers, with people going to 4.14 stores per month on average.

A third of people surveyed also said they had tried completely new stores in the past year.