Startup
For the most part, every business owner has their idea of how best to grow a startup into an industry-leading, money-making machine.
That said, not every business owner has the experience to see themselves past the challenges of building a startup company from the ground up.
Some might attribute it to luck, but leading a company past its infancy is more of an exact science than you might think!
If you have an idea for an innovative product or service, why not share it with everybody?
After all, we're living in an era where ideas turned into multi-million dollar businesses without spending a fortune.
Several factors impact the success of your marketing campaigns.
It helps to study a digital marketing course, such as those available at GetSmarter, to equip yourself with relevant knowledge and skills.
Making the different areas of your business align can seem like an impossible task when you consider how complicated the communications landscape is today, and how many different services are available for connecting your workers and clients.
If you’re the owner of a startup or a small business, you know the value of making your marketing team as productive as possible.
You might not have as many resources or employees as larger corporations, so the employees you do have must be as efficient as possible.
A marketing strategy is an essential tool to make your business successful.
In any effective business plan, one critical foundation is to have a powerful marketing strategy as this will attract more clients to avail your products and services and therefore increase your profits.
You’ve gotten your startup business up and running, but there’s no time to celebrate or rest on your laurels.
It’s now time to attack your market, improve your products and services, and really take your venture to the next level
By Rochelle Fowler, Marketing Manager UK & Nordics , Selligent Marketing Cloud
The pace of change has never been quicker.
Accelerating technological developments mean it’s expected that in in five years our technology will be 32 times better than it is now, and in 20 years it will be a million times more advanced.
This rapid change is driving changes in consumer behaviour and expectations too. The demand for instant gratification means consumers are speeding up, and within businesses, it is marketers leading the race to keep up.
Sending welcome emails to new subscribers can make the rest of your emails so much more effective.
Great welcome emails can help set the tone for your relationship with your email subscribers while boosting your subscriber engagement.
More articles on emails ...
Big brands have a following to match – and sometimes it’s a die-hard following.
Many customers and consumers will be drawn to a brand or business that provides fresh, additional content in the form of editorials and publications, in both digital and print form.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.