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Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

Razorfish and Lifecake collaborate to launch integrated marketing campaign, ‘me and my bear’

by on November 30, 2015

Razorfish, part of the Publicis.Sapient platform, has today announced the launch of a multichannel communications campaign, influencer engagement and online film ‘me and my bear’ for popular photograph sharing mobile application, Lifecake.

Lifecake – which was acquired by Canon in 2015 - is a mobile app that allows its users to store all of their child’s captured image moments in one place so that family and friends can enjoy them again and again. Users are encouraged to share their child’s daily stories with family and loved ones near and far, reliving and reminiscing together; enabling special memories of children captured from the very beginning of their lives to be accessed on a timeline as they grow and mature. [more…]