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APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

APAC to overtake North America as world’s biggest digital ad market / Strategy Analytics

by on July 13, 2016

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

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Top 10 digital media predictions for 2016 .. Strategy Analytics

by on December 27, 2015

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Top 10 digital media predictions for 2016 .. Strategy Analytics

by on December 23, 2015

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Smart technology – “We are on the cusp of the next BIG thing in consumer adoption of digital technology”

by on December 18, 2015

Ahead of CES, where smart homes are likely to be a big topic, intelligence firm Strategy Analytics undertook a major research project across Europe/US into smart home take-up and behaviour including the most popular types of smart technology.

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Half of UK advertising spend in 2015 will go on the internet and mobile devices – Strategy Analytics

by on February 18, 2015

Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from
Strategy Analytics.

Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent on TV (£3.8bn, 24% share). Print follows at £2.5bn (16%). Outdoor (£910 million), radio (£492m) and cinema (£179m) will account for the remaining 10%.

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Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones

by on April 1, 2014

 

LARGER SCREENS KEY TO DRIVING MOBILE VIDEO USAGE - STRATEGY ANALYTICS
Almost half of mobile users watch a mobile video each week

Browsers twice as popular as apps for mobile video

Boston, MA – 1 April, 2014: Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to Strategy Analytics. The study – conducted across the US, China, France, Germany, Spain and the UK – revealed that 42% of mobile phone owners report larger screens would make them watch more video on their mobiles. Better quality video (35%) and having a 4G network (29%) are the next biggest drivers.

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