strategy
The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands.
As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency,Great State.
In total over 1000 UK consumers* were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands.
The research was commissioned to uncover how the UK’s holiday makers are booking holidays now, their habits and what this means for travel brands in a competitive marketplace.
Leading organic baby food brand Ella’s Kitchen has appointed full-service, integrated marketing outfit bigdog as its content agency, following a competitive four-way pitch.
The brief, covering strategy, creative, distribution and media will see bigdog support the delivery of the brand’s annual content marketing plan, across its social and owned channels.
Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand.
The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s washing and bathing range. Positioning of the products centres on giving customers a taste of the sophistication normally reserved for Bond Street shoppers at an affordable price.
Every year we see trends emerge and marketing strategies appear and disappear, having their turn to be at the forefront of the minds of companies. Various trends appear and dominate brands everywhere constantly, as the marketing landscape changes year by year.
Creating, building and maintaining a brand is an important process and one that is crucial if you wish to stay at the top of your game. It is an ongoing process as the importance of various strategies shifts.
Moshe Braun, business director at customer experience consultancy WAE writes
The Tube has long been the backbone of London, bearing hordes of people around the city since 1863. To date, Transport for London (TfL) carries over 1.3 billion people a year in its carriages; a figure that is growing, putting enormous pressure on the network.
As London’s population continues to rise and visitors to the city increase, TfL will need to find new and innovative ways to alleviate pressure and keep London moving, while offering a world-class service for its customers.
Latest : Globant acquires WAE to continue advancing in the creation of digital journeys
Globant acquires WAE to reinforce its focus in digital journeys, digital transformation, strategy, user experience, design and insight. Globant expands its capabilities in the UK and the US by acquiring a company with operations in London and New York City
Over the past decade, the internet and smartphone revolution has changed the rules of shopping and presented retailers with the challenge of their lives as they strive to stay ahead of the digital curve.
Whilst retail companies have focused much attention on honing their online offering, a recent survey of 2,000 UK consumers by Manhattan Associates highlights that shoppers have become increasingly frustrated that their in-store shopping experience does not match the quality of their experience online.
Online retailing specialist, Summit, has been appointed to reshape the PPC activity of pure-play fashion giant, Boohoo, in the UK, Ireland, US and Australia following a competitive pitch.
The team will look to revitalise Boohoo’s paid search strategy, with a focus on traffic growth, new customer acquisition, efficiency and optimisation.
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
