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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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Furniture Village appoints Summit to refresh its digital search strategy

by on February 4, 2016

Online retailing specialist Summit has continued its phenomenal growth in 2015, being appointed by Furniture Village, the UK’s largest independent retailer of its type, to refresh its digital search strategy.

Summit will be responsible for driving the furniture retailer’s SEO strategy, using its insight-led approach to help increase Furniture Village’s overall revenue.

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Boohoo appoints Summit to lead its paid search strategy across three continents

by on January 26, 2016

Online retailing specialist, Summit, has been appointed to reshape the PPC activity of pure-play fashion giant, Boohoo, in the UK, Ireland, US and Australia following a competitive pitch.

The team will look to revitalise Boohoo’s paid search strategy, with a focus on traffic growth, new customer acquisition, efficiency and optimisation.

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Movers and Groovers : Summit appoints Martin Corcoran as Head of Insight Consulting

by on January 8, 2016

Summit, the online retailing specialist, today announces it has appointed Martin Corcoran to the newly created role of Head of Insight Consulting.

Martin, previously at Dunnhumby, will be responsible for further developing Summit’s proposition for insight consulting through retail needs.

More Movers and Groovers from theMarketingblog

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“Making car buying as easy as buying a mobile phone” / Hyundai Motor : Rockar : Summit

by on November 6, 2014

Now you can buy a car online in minutes How an e-commerce platform was created that realised Rockar’s vision of making car buying as easy as buying a mobile phone

6 NOVEMBER, 2014 – On Thursday in Bluewater, Hyundai Motor in partnership with Rockar are opening the UK’s first digital car showroom that allows people to buy a car online in minutes without having to deal with sales people. [more…]

Guest Post : Retailers miss a trick on G-Day as Google Shopping introduces paid listings / Hedley Aylott, CEO of Summit

by on February 12, 2013

12 February, 2013, London – Retailers may not be making the most of the opportunities afforded by Google’s switch over from free to paid listings on Google Shopping, which goes live tomorrow (13 February), says Summit, a provider of consulting, online marketing and ecommerce to retailers in the UK and Europe. [more…]