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New Report : UK’s biggest retailers still battling with the basics of ecommerce, costing billions each year

by on November 23, 2016

UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.

The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard

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FMCG : Palmer’s launches #HairOnPoint campaign through Media Bounty

FMCG : Palmer’s launches #HairOnPoint campaign through Media Bounty

by on August 1, 2016

Palmer’s marks the restyling of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign which invites fans to star as a model in its next magazine advert.

#HairOnPoint lets customers upload personal #HairOnPoint photos or videos and captions to a competition hub for the chance to win a makeover and photoshoot. The chosen models will appear in the November/December edition of Superdrug’s Dare Magazine. www.haironpoint.co.uk

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Movers and Groovers : HeyHuman hires Shnoosee Bailey as Creative Director

by on September 15, 2014

London, 15 September 2014 HeyHuman is bolstering its creative team with the hire of Shnoosee Bailey to the role of Creative Director.

Bailey brings 16 years of creative leadership experience and joins the agency from her previous role as Executive Creative Director at Saatchi & Saatchi X.

Prior to that she was Creative Director at Publicis Dialog. Bailey’s previous senior experience also includes stints at 141 London, Chemistry and Leo Burnett, Australia.

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Marketing Nuggets : Carling’s, Superdrug, Honda, Kinetic Worldwide, Yeo Valley

by on April 18, 2014

UK Marketing. Collection of special articles. Enjoy...

Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Get your success story loaded in theMarketingblog.

Call today! Will Corry 01784 434 412  will@themarketingblog.co.uk

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New Video : We’ve got that Superdrug feeling! / Billington Cartmell

by on February 7, 2013

Billington Cartmell write .... We've got that Superdrug feeling! Check out our new TV ad going live this week.

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Women for Women / Oops … Men don’t know what dress or bra size his wife wears or what her favourite perfume is

by on November 26, 2012

Millions of men are completely clueless when it comes to buying presents for their other half. They don’t know what dress or bra size she wears or what her favourite perfume is.

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Movers & Groovers / Shaun Moran, Mike Cullis and Ben Rachel launch a direct marketing agency called Soul

by on November 10, 2012

The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.

The founding trio open their doors for business in London’s Soho this week with the promise of "people first, channel second".

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