Superdrug
UK retailers are missing out on £2bn in online revenue each year due to slow websites and not having guest checkouts, according to a new report on ecommerce performance, by online retailing specialist Summit. Argos and Sainsbury’s topped the table of the UK’s 50 biggest retailers, with John Lewis, Screwfix and Tesco following closely behind.
The bottom position is jointly held by Dorothy Perkins, Superdrug, Topshop, and Evans with a score of 56%. Topshop scored only 13% for online customer service, as a result of slow response times and limited contact options for customers. To find out more and to download the full report, visit summit.co.uk/scorecard
Palmer’s marks the restyling of its award-winning Coconut Oil Formula Hair Care range with an integrated digital and press campaign which invites fans to star as a model in its next magazine advert.
#HairOnPoint lets customers upload personal #HairOnPoint photos or videos and captions to a competition hub for the chance to win a makeover and photoshoot. The chosen models will appear in the November/December edition of Superdrug’s Dare Magazine. www.haironpoint.co.uk
London, 15 September 2014 –HeyHuman is bolstering its creative team with the hire of Shnoosee Bailey to the role of Creative Director.
Bailey brings 16 years of creative leadership experience and joins the agency from her previous role as Executive Creative Director at Saatchi & Saatchi X.
Prior to that she was Creative Director at Publicis Dialog. Bailey’s previous senior experience also includes stints at 141 London, Chemistry and Leo Burnett, Australia.
Building trust through engaging content – Will Corry, the UK Content Curator + Great Brand Journalism. Get your success story loaded in theMarketingblog.
Call today! Will Corry 01784 434 412 will@themarketingblog.co.uk
Billington Cartmell write .... We've got that Superdrug feeling! Check out our new TV ad going live this week.
Millions of men are completely clueless when it comes to buying presents for their other half. They don’t know what dress or bra size she wears or what her favourite perfume is.
The former Lida creative director Shaun Moran, the ex-Elvis managing partner Mike Cullis and the former CMW planning director Ben Rachel are teaming up to launch a direct marketing agency called Soul.
The founding trio open their doors for business in London’s Soho this week with the promise of "people first, channel second".
- Get in touch: 07967 820334
- Email: hello@soul-london.co.uk
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go. 
If you are running a B2B company then you know that generating high-quality leads to keep that sales funnel nice and full is paramount. You also know that is often easier said than done.