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Macmillan sees registrations for free will service take off within a month of campaign launch

Macmillan sees registrations for free will service take off within a month of campaign launch

by on October 19, 2019

Macmillan Cancer Support’s campaign to encourage people to register for its free will-writing service has garnered strong results following a month of marketing to support the initiative.

The charity’s nationwide campaign has been backed by a new 60-second DRTV ad, along with radio and digital executions including Facebook videos, throughout September. The campaign was developed by WPNC.

For information, support or just someone to talk to, call 0808 808 00 00 or visit macmillan.org.uk

 

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Guilt, discomfort and departures: new research by NABS reveals the pressures on working parents in marketing and media

by on May 29, 2014

The latest from NABS. The charity has revealed in-depth survey results into the issue of working parents in the industry.

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