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You will greatly increase your chances of success by creating an audience persona

You will greatly increase your chances of success by creating an audience persona

by on July 30, 2019

There are a host of benefits in creating one such as:

  • A more personalised product/service

  • Develop a much better understanding of your customers

  • Reduced wasted on spend on people who aren’t your target audience.

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Research from Valassis Limited reveals UK consumers embrace coupons, save £3.3 billion

by on June 2, 2016

By using coupons and vouchers, Savvy UK shoppers saved £3.3 billion over the last year, based on new consumer research released by Valassis Limited, the UK’s largest coupon and voucher services provider.

Overall, 86 percent of supermarket shoppers use coupons with 40 percent indicating increased use from the previous year. Perhaps surprisingly, 50 percent of full-time workers revealed increased coupon usage, 12 percentage points higher than the previous year.

The survey found that 45 percent of shoppers are looking for promotional offers more than a year ago, eight percentage points higher than the previous year’s response. Younger consumers are more likely to look for deals with 55 percent of 25 to 34 year olds looking for offers compared to 28 percent of those 65 and older. [more…]

Spotted in The Independent / Shopitize “Play and Learn, Shop and Earn”

by on June 29, 2013

App hopes to make shopping more rewarding

Rewards app Shopitize has launched a new, content-rich version billed as "Play and Learn, Shop and Earn". It includes surveys, simple recipes, and curious facts, as well as exclusive offers, on which shoppers can earn up to £15 per week, the company says. You can download the app free from your app store.

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Capscan reveal disconnect between perceptions of customer data and quality management process within organisations

by on August 4, 2012

Capscan, a leading global supplier of international data quality management (IDQM) and customer registration solutions today reports the findings of its 2012 Data Quality Management (DQM) survey.

The independent research reveals that whilst organisations are aware of the commercial benefits of high-quality customer contact data and the negative impact of poor information, almost half of the 291 respondents (40.9%) stated that their organisations don’t have an enterprise-wide DQM strategy.

The full results will be published by Capscan in a new whitepaper entitled ‘Data Quality Insight’, which can be downloaded for free at: www.capscan.com.

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How a small business marketing campaign can be run with no budget / Rashed Khan

by on July 3, 2012

Whilst you might think that effective marketing campaigns are costly, in reality they don’t have to be very expensive at all.

This is because there are many free techniques that can be used, which really do work. For example, surveys are a great way to successfully market a small business without any budget whatsoever. [more…]

Smarter Emails, Mailvivo 2 : Who else wants to deliver multiple versions of a single email based on the interests of subscribers? / Mark Gooding

by on June 6, 2012

After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner) in a special five part information series.

Mark will concentrate on various pointers on how you can take your multichannel marketing to another level using the Mailvivo platform.

This time Mark looks at Smarter Emails

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How to take your multichannel marketing to another level / Mark Gooding, Mailvivo

by on May 18, 2012

Editor ...After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner).

Mark will concentrate on various pointers on how you can take your multichannel marketing to another level using the Mailvivo platform.

[more…]