Susan Perolls
EXCLUSIVE: Susan Perolls, Director at Loudmouth PR, reports back for TheMarketingblog on the first Audience Analytics & Insights Forum
The world of data and research is, in many ways, unrecognisable from how it looked 20-30 years ago. The sheer volume of data is, in itself, one of the biggest changes we’ve seen. While advertisers talk about data lakes, it might be more appropriate to talk about data oceans! [more…]
By Susan Perolls, Director, Loudmouth PR
This month’s MWLive conference and Insights Show gathered together spokespeople from across the marketing industry to discuss the topics that are challenging marketers today.
As you might expect from the name, data was at the heart of the discussions, but the shift was towards using it to improve consumer experience, particularly in the wake of increased automation.
Loudmouth PR, PR specialists for the marketing services sector have won a Bronze Stevie® Award in the 13th Annual International Business Awards in the ‘PR Campaign of the Year - Events & Observances’ category.
By Susan Perolls, Cannes Correspondent for theMarketingblog (from a series of events and interviews across Day One of Cannes Innovation Festival)
As Cannes Lions welcomes its mini Innovation Festival for the second year, it’s interesting to hear speakers telling us that, while the elements that make up innovation (data x tech x ideas) are driving the changes and growth in the industry, there is also a ‘back to basics’ mentality in the minds of senior practitioners. They want to do great things and do them better – but in order to do so there is a desire to bring rigour to a lot of advertising processes that has got lost along the way.
ad:tech London 2015 - What did we learn? Susan Perolls and Clare Johnson, Loudmouth PR https://t.co/xLkEksUzsH pic.twitter.com/GJUX47nO4H
— Will Corry (@slievemore) October 31, 2015
The London Mint Office has launched a PR campaign based around the creation of a new landmark memorial at Waterloo Station to reflect its status as a leading expert in producing commemorative coins and medals in the UK. Working as a partner with charity Waterloo 200 it has created the UK’s first War Memorial to honour the ordinary soldiers of the Anglo-Allied and Prussian soldiers who died at the Battle of Waterloo. [more…]