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Introducing the company defining mobile advertising – Amobee

by on March 12, 2014

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Outlook for 2014 : Almost half of UK households set to have tablets by the end of 2014

by on January 11, 2014

YouGov’s researchers have pin-pointed four device-driven trends to look out for in the next year

Read On

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Top tips & pitfalls from 3rd party cart recovery software – cloud.IQ

by on December 13, 2013

More and more businesses in this day and age are choosing to move their high street stores online. Some opt to house a mixture of the two, whilst others choose to offer solely web-based stores.

However, with a web-based store, there are certain issues that may arise. Such issues include shopping cart abandonment, a slow connection, a lack of traffic and a lack of purchases. Read On ...

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Events : Who else wants a 15 % discount and a complimentary copy of High Performance Sales Strategies? – Sign up for AdMonsters Screens London 22 Nov 2013

by on November 4, 2013


http://admonstersscreens.co.uk/

Special –  theMarketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save.

Register now! and get a complimentary copy of High Performance Sales Strategies by Russell Ward

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Admonsters Screens / Marketingblog discount / 15 % discount code is MARKETINGBLOG13 Use it and save

by on October 20, 2013

Admonsters Screens, London 22nd November

We now live in a multi-screen world, with smartphones, tablets and connected TVs all changing the way marketers must communicate. Admonsters Screens will provide the latest cutting edge techniques and best practices, with presentations from industry leaders and delegates will learn how to monetise the multi-screen future.

The keynote speaker is Oliver Snoddy, Head of Planning UK at Twitter who will be talking about Social and TV – Integration in Real Time.

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Four “remote-control tourists,” who are at the beck and call of social media users

by on October 11, 2013

 

Tourism Victoria is taking the world by storm with its $3.6 million "remote control" campaign that was launched recently. The campaign has been seen in every continent, except Antarctica, and involves four "remote-control tourists," with video cameras who are at the beck and call of social media users on Twitter and Facebook.
The social media users can deploy the cameras to Melbourne’s inner-city tourism drawcards such as laneways, bars and cafes. They can tell the remote-control tourists where to go, what to taste and what to experience. Footage is being streamed to tablets, mobiles and laptops live on remotrecontroltourist.com.

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eMarketer: One-third of UK population now use tablets

by on October 2, 2013

Tablet usage amongst younger and older consumers on the rise

LONDON (02 October, 2013) -- Tablet ownership is fast becoming the norm in the UK, as a sizeable chunk of the population uses such a device at least monthly, and growth has passed the early-adopter stage, according to eMarketer figures.  www.eMarketer.com

This year, eMarketer estimates, 20 million people-more than one in three consumers in the UK-will use a tablet. This includes individuals who own their own tablet and use it monthly, as well as people who share a tablet with family members or others and also use the device on a monthly basis. By 2017, the tablet will become a mass-market device with more than half the UK population using one regularly.

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Planning by device: a fresh approach to connecting with consumers

by on August 16, 2013

Based on the changes in technology and consumer behaviour, adconnection’s CEO Catherine Becker summarises how numerous ad campaigns and proprietary research have proved the importance of bespoke creative and communications solutions, planned by device, as well as by media.

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Why big data is a huge challenge for telcos / Dominic O’Connor, Client Director, Acxiom

by on August 16, 2013

By Dominic O’Connor, Client Director, Acxiom

The proliferation of media channels and rapid increase in devices which can access them have changed consumer behaviour radically.

A potentially valuable by-product of this is the huge volume of data which is now available to marketers. Against this backdrop, telcos could justifiably claim to be at the leading edge of the big data gold rush – if only they knew how to handle all the information.

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“Online marketers can advertise directly to their influencers” / Rio SEO Social Advertise™

by on July 16, 2013

Rio SEO, the leader in SEO automation and social media marketing technology, today announced a major expansion of its social remarketing solution so online marketers can advertise directly to their influencers and many more like them on the Web.  More information about Rio SEO is available at http://www.RioSEO.com/?mtag=pr

The proprietary automation solution, called Rio SEO Social Advertise™, now integrates with the BlueKai Data Management Platform (DMP) to help marketers gain richer audience insights with respect to their brand influencers, generate “look-alikes,” and then reach them at scale with relevant messages across the Internet. [more…]