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Fox Kalomaski Crossing launches Salonpas TV campaign

by on July 8, 2013

Fox Kalomaski Crossing, the integrated creative communications company, this week launches the latest TV campaign for Salonpas® pain relief patches on behalf of Hisamitsu Pharmaceutical.

Already a huge success in other parts of the world, Salonpas® is pain relief medicine for muscular pain in a patch.  This is a new kind of pain relief solution for the UK consumer, where the analgesic market is currently dominated by tablets, creams and gels, and by non-medicine heating pads.

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Research : Mcommerce takes 15% of UK retail ecommerce sales / eMarketer

by on June 20, 2013

Ecommerce sales to account for more than 11% of £383 billion UK retail market

  • eMarketer: Mcommerce Takes 15% of UK Retail Ecommerce Sales
  • Retail mobile commerce sales expected to top £6.61 billion alone

LONDON (20 June, 2013) -- Shopping on mobile devices is helping drive retail ecommerce sales in the UK to new heights and a larger percentage of retail sales overall, according to new figures from eMarketer. The UK has always registered relatively high online shopping and buying penetration rates. Based on eMarketer's first-ever forecast for UK retail sales across channels, digital sales in the country, including online and mobile, as a percentage of total retail sales, is among the highest in the world. eMarketer estimates that digital sales (excluding travel) will represent 11.5% of UK total retail sales this year, compared with 10.2% in 2012.

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Women for Women : Just how effectively can working mothers juggle the work/life balance? / Laura Abrar

by on May 7, 2013

Laura Abrar writes

She sent shockwaves through both the industry and her own multinational corporation when she declared mothers should not work from home and ended all remote working options at Yahoo.

Yet let’s remember CEO Marisa Mayer is a working woman herself – with children – so surely has a master plan.

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Research : Mobile devices such as smartphones, tablets and laptops account for just 1.2% of total viewing

by on February 19, 2013

The future of media may be mobile but on-the-move television is still in its infancy accounting for three minutes of viewing a day, according to industry figures.

The average UK viewer watched four hours and four minutes of TV a day in 2012, the third consecutive year it topped the four-hour mark.

The proportion of television watched live continues to fall, reflecting the growth in popularity of digital television recorders such as Sky+, Freeview+ and Tivo on Virgin Media. [more…]

Adconnection unveils first ‘Second Screen’ integrated media campaign for Lovestruck

by on February 8, 2013

Adconnection, the leading independent media planning and buying agency, has unveiled the UK’s first ‘dual screen’ connected media campaign – synchronising TV and online display activity – for Lovestruck.com.

The ‘Lovestruck Here’ dual screen campaign, which launches this Friday 8 February, bolsters Lovestruck’s recent transition into television by serving online display banners and ‘roadblocking’ targeted sites and audiences only at times coinciding with Lovestruck’s TV spots.

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“The State of Mobile News Consumption” / Mojiva

by on December 7, 2012

Half Of UK Smartphone Users Read Online News Every Day

British consumers are increasingly relying on their mobile devices to connect to the Web and access online content. For many UK smartphone owners their mobile devices are also an important tool for keeping up-to-date with the latest news, as more than half of them visit at least two news sites every day.

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LoopMe Media / The launch of a new social media data powered, personalised ‘ad inbox’

by on October 25, 2012

LoopMe Media has launched a new mobile ad format – a dedicated ad 'inbox' that consumers can click to reveal a choice of offers, apps, promotions and branded experiences in one place.

The solution has been developed to address familiar problems for app developers and publishers, who need to raise revenue from advertising but find that most ad formats are intrusive, not optimised for phones or tablets, or take users away from their apps.

Adding a LoopMe button solves all these problems. Users can click on the icon to open up an 'inbox' comprising a range of offers. They can interact with several advertisers in one session, as for web browsing they are not migrated away from the app itself. Instead, they can click on a 'back' button at any time.

For more information please visit www.Loopmemedia.com

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New Google study / If Content is King, Multiscreen is the Queen

by on August 30, 2012

Screen shot 2012-08-29 at 18.46.43

New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content. Via Tech Crunch

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Are you turning away potential customers?

by on August 28, 2012

No mobile website? You're probably turning customers away

No Mobile Website Youre Probably Turning Customers Away

If you still don't have a mobile-friendly version of your website you're most likely turning away potential customers without knowing it. [more…]

“My boyfriend has just told me he is breaking up with me by Facebook”

by on August 19, 2012

Simon van Wyk writes What are the hottest three trends in marketing? Mobile, mobile, and mobile.

Mary Meeker recently invited us to ‘re-imagine’ virtually everything. The growth of mobile, an ever-more-sophisticated array of smartphone devices and tablets in addition to faster connection speeds is ushering in a whole new world.

Smartphones are of course another stage in the revolution that started in 1995. The real outcomes of this revolution are all around us with almost every industry being reshaped by new competitors and the global realities of the digital age.  photo credit: Ed Yourdon via photo pin cc

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