TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

Taco Bell.

The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough

Big players like Nestlé, Mars, Taco Bell and others are all jumping onboard the co-branding marketing trick Kellogg‘s is one of the most recognizable brand names in food. Yet when the breakfast powerhouse recently decided to launch a peanut-butter cereal,

The one about Kellogg’s apparently coming to a conclusion that the Kellogg name itself wouldn’t be enough Read More »

All about … Lean startups, Design for mobile first, Mobile customer engagement

We’re all lean startups now A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty by Forrester Analysts Eric Ries’ Lean Startup started on a blog, became a best-selling book, and

All about … Lean startups, Design for mobile first, Mobile customer engagement Read More »