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Growth : Ensighten acquires TagMan to take on the Adobe Marketing Cloud

by on March 19, 2014

Ensighten solidifies global leadership of the data and tag management market

Ensighten, the fastest-growing enterprise data and tag management provider and company behind the Agile Marketing Platform, today announced it acquired TagMan, the pioneer tag management and attribution company. On the heels of a recent Series B fundraising of $40 million, the acquisition of TagMan, headquartered in London, establishes Ensighten as the clear market share leader by expanding its global customer base, which now represents companies generating over $1.9 trillion in revenue.

The acquisition takes place as digital marketers race to leverage enterprise data and tag management platforms to collect, own and act on their customer interactions across every digital touchpoint. [more…]

Events : Don’t miss out! Register for Affiliate Management Days London 2014 – save £400.00.

by on January 29, 2014

Affiliate Management Days London

Speakers - May 13-14, 2014 – Chelsea Football Club How Much Does it Cost?


Full details are available at www.amdays.co.uk Our London 2014 conference will focus on performance marketing’s most pressing cutting-edge issues and questions. Being the ‘go-to’ source of information and inspiration for advertisers, agencies, and affiliate programme managers, we will discuss the current state of the industry, most recent market studies, trends and opportunities to explore.

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Pre-built integration makes it faster and easier for Demandware clients to deploy Tag Management

by on January 9, 2014

TagMan Joins Demandware LINK to Accelerate Commerce Innovation

London, January 2014 - TagMan, the leading global Tag Management System, Marketing Data and Marketing Attribution provider today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. The new LINK cartridge will have two main improvements for marketers:

• TagMan’s powerful container tag: IntelliTag, will replace the marketer’s many tracking tags with a single tag – which will speed up their websites and allow more easy management of marketing tags.
• TagMan’s Visual Insight Suite (VIS) of marketing dashboards exposes how marketing campaigns interact and make up a user’s journey to a sale.

Find out more at http://www.tagman.com

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Fresh news about Salmon, GAME.co.uk, Pizza Hut Restaurants, TagMan, Finder Media

by on July 31, 2013

Salmon, specialists in delivering eCommerce and multichannel solutions today announced the latest online developments to GAME.co.uk, the UK’s leading games specialist, in preparation for what is anticipated to be their biggest trading year ever.

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