At IRX 2014 / “The importance of building a strategic roadmap for crosschannel personalisation”
What’s the first step towards achieving crosschannel personalisation? Chloe Rigby writes … Jane Dixon of RichRelevance @richrelevance which specialises in developing personalised shopping experiences across channels, will be speaking at next week’s Internet Retailing Expo 2014 (IRX 2014).@etailexpo