Targeting
New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.
They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.
The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]
With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.
ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.
Click here to see the conference program Click here to see more about our Keynotes
Click here to see the full seminar program Click here to see full list of participating companies
A message from Ian James, Chief Digital Officer, Starcom MediaVest and Chairman of the iMedia Digital Summit 2014:
IAB research reveals that nearly 40% of respondents claimed that new budgets are being allocated for mobile, whilst mobile privacy and brand safety remain top challenges for UK media agencies Read On .
The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(Paid) for performance-driven online marketers struggling to integrate their marketing strategies, spend and measurement across multiple paid marketing channels.
h(Paid) is an audience-centric approach to online marketing that moves beyond the traditional model of optimising campaigns within individual paid media channels such as paid search, display media, and comparison shopping to a holistic model based on where target audiences are in the consumer decision journey.
More information on The Search Agency’s h(Paid) product can be found at http://www.thesearchagency.com/hpaid/ . [more…]
Marketing claims its rightful place at the boardroom table
Emma Chalwin, Brand Marketing Director, Adobe
So, it's the start of a brand new year, and industry predictions for 2013 are spreading like wildfire - will it be the year that marketers finally crack social ROI, or campaign attribution, or that it will be the year of the tablet etc. etc.
These aren’t new per se, but what they do point to is the vast challenges and opportunities facing marketing right now. It seems like nearly every day a new channel, a new platform, a new device, a new technique becomes 'the next big thing' and marketing is the one industry that is at the centre of it all. [more…]
Why ‘Speed Data’ is a marketer’s perfect match / Mike Plimsoll, Industry Marketing Director at Adobe
Mike Plimsoll, Industry Marketing Director at Adobe talks to theMarketingblog about big data. The piece below takes a new look at the next step in the big data story, speed data. Bringing together examples of the importance of harnessing the power of speed data and the theory behind it
If I told you companies have always produced and consumed large volumes of data about their customers; about their businesses, and about their ideas you probably wouldn’t be surprised. Neither would you be shocked if I said data volumes are growing exponentially – it’s been well documented.
But if I quantified it and said in 2010 the world broke the one zettabyte of data barrier in the digital universe, but by 2020 IDC predicts we will have created 35 zettabytes – this unprecedented growth gives you a background and context that helps you understand why everyone’s talking about Big Data. The Adobe Marketing Cloud [more…]
Meet us at ad:tech London, 19-20 September 2012. Redefine comfort in online advertising and publishing with VertaMedia. Everyday payments, widest range of tools and individual approach.
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
