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New media research by GlobalWebIndex reveals valuable untapped TV audience

New media research by GlobalWebIndex reveals valuable untapped TV audience

by on September 19, 2018

New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers.

They are frequent consumers of international TV channels, but who fall outside of the top income segment that advertisers usually target through ad campaigns on international TV channels.

The full report can be found at: http://www.intvgroup.org/frequency-and-scale/. [more…]

An important message from Matthew Appleby about ad:tech London 21-22 October

by on October 8, 2014

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend.

ad:tech London is the event for modern marketing & media and this year we celebrate our ‘Digital Decade’ with keynotes from Martin Sorrell, Mondelez, Ryanair, Unilever, BBH, YouTube, Coca-Cola, PepsiCo and Media Entrepreneur Leonard Brody.

 

Click here to see the conference program Click here to see more about our Keynotes

Click here to see the full seminar program Click here to see full list of participating companies

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Are you part of the marketing and media elite? / Message from Ian James, Chairman of the iMedia Digital Summit 2014

by on February 20, 2014

A message from Ian James, Chief Digital Officer, Starcom MediaVest and Chairman of the iMedia Digital Summit 2014:

"The iMedia Summit promises to bring together the brand, agency and publishing elite to debate the most prescient issues faced by the industry in 2014 and network in a relaxed closed-door environment.
We're expecting some lively 'Chatham House' style debate on everything from global media planning and branding to digital transformation and talent infrastructure - a must for senior marketing and media execs in Europe and beyond."
Join the digital marketing elite with a complimentary iMedia Summit VIP pass. With a limited number of tickets, demand is high so please spend two minutes filling out our application form to apply for a VIP ticket

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Research : 39% of agency employees claim mobile ad spend comes from new budgets | IAB UK

by on December 13, 2013

IAB research reveals that nearly 40% of respondents claimed that new budgets are being allocated for mobile, whilst mobile privacy and brand safety remain top challenges for UK media agencies  Read On .

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Search Agency’s h(Paid) platform focuses on performance marketing

by on February 26, 2013

The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today announced the launch of h(Paid) for performance-driven online marketers struggling to integrate their marketing strategies, spend and measurement across multiple paid marketing channels.

h(Paid) is an audience-centric approach to online marketing that moves beyond the traditional model of optimising campaigns within individual paid media channels such as paid search, display media, and comparison shopping to a holistic model based on where target audiences are in the consumer decision journey.

More information on The Search Agency’s h(Paid) product can be found at http://www.thesearchagency.com/hpaid/ . [more…]

Why ‘Speed Data’ is a marketer’s perfect match / Mike Plimsoll, Industry Marketing Director at Adobe

by on November 29, 2012

Mike Plimsoll, Industry Marketing Director at Adobe talks to theMarketingblog about big data. The piece below takes a new look at the next step in the big data story, speed data. Bringing together examples of the importance of harnessing the power of speed data and the theory behind it

If I told you companies have always produced and consumed large volumes of data about their customers; about their businesses, and about their ideas you probably wouldn’t be surprised. Neither would you be shocked if I said data volumes are growing exponentially – it’s been well documented.

But if I quantified it and said in 2010 the world broke the one zettabyte of data barrier in the digital universe, but by 2020 IDC predicts we will have created 35 zettabytes – this unprecedented growth gives you a background and context that helps you understand why everyone’s talking about Big Data. The Adobe Marketing Cloud [more…]

We redefine comfort in online advertising / VertaMedia / ad:tech London

by on August 31, 2012

Meet us at ad:tech London, 19-20 September 2012. Redefine comfort in online advertising and publishing with VertaMedia. Everyday payments, widest range of tools and individual approach. 

VertaMedia.com

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