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Hays Research – Marketers neglect core skills in favour of technical expertise

Hays Research – Marketers neglect core skills in favour of technical expertise

by on November 7, 2016

Marketing employers who focus too heavily on hiring and training around specific technical skills could be creating a skills imbalance at the heart of their business and impact their ability to embrace digital opportunities, according to the latest research from recruiting experts Hays Marketing.

The findings of the ‘Elements of a Marketer’ report, which surveyed almost 300 senior marketing professionals, reveal some interesting trends that marketing professionals need to adapt to. [more…]