television
eBay.co.uk have announced the launch of its 2016 Christmas campaign – delivering the ultimate shop for the festive season.
The integrated campaign is led by a national television advertisement launching this weekend. Together with the vision of director Nick Gordon (whose credits include ads for MoneySupermarket and John Smith's), the ad offers a fly on the wall perspective of a familiar disco scene – with scenarios brought right up to date for the UK in 2016.
Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming.
Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.
London – 29 October 2013 - Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy transitions into his new role from within Exponential Interactive to manage all of Exponential’s revenue producing, external facing teams in the US and globally.
“By combining some of the most advanced audience targeting and optimization solutions with compelling and engaging ad experiences across display, video and mobile, Exponential Interactive has separated itself in the advertising intelligence space. Now the mission is to take those solutions to advertisers and agencies so they can gain the maximum benefit. It's an enormous challenge in such a competitive and complex landscape, but one that's a privilege to take on,” said McKoy.
Q: Who is the breastfeeding mom in this Luv’s commercial?
A: Ursula Abbott
Ursula is an actress and was Miss Pennsylvania Teen USA in 1993 and finished 2nd in the 93 MIss Teen USA pageant. She’s also appeared in a few TV shows and movies.
In this supercut ‘rickroll’ video, the cast of Mad Men sing along to Rick Astley’s song, Never Gonna Give You Up. The video was made for Richard Sandling’s Perfect Movie, a monthly stand up comedy show about films at London’s Leicester Square Theatre.
The next show is Sept 26, 2012 and tickets are available now.
Douglas joins from Warner Bros. International Television
London, UK, 9th July 2012: DDA Blueprint Public Relations’ Co-Directors Janet Balmforth and Aimee Norman announced today the hire of Claire Douglas as Account Director effective immediately.
Douglas will work to Balmforth and Norman across the company’s roster of leading international television business PR accounts, implementing corporate, executive and entertainment brand profiling, and product launch campaigns around key events such as MIPTV, MIPCOM, NATPE, Kidscreen Summit, Licensing Expo and BLE amongst others. [more…]
Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
Since the inception of the internet, digital marketing has dominated the marketing domain across the world. 
A lady hurried to the chemist to get medication for her sick child, when she got back to her car she found that she had locked her keys inside.
If you want to avoid being in the twenty per cent of businesses that don’t make it past year one, growth hacking strategies are the way to go.