television
by James
on November 14, 2016
eBay.co.uk have announced the launch of its 2016 Christmas campaign – delivering the ultimate shop for the festive season.
The integrated campaign is led by a national television advertisement launching this weekend. Together with the vision of director Nick Gordon (whose credits include ads for MoneySupermarket and John Smith's), the ad offers a fly on the wall perspective of a familiar disco scene – with scenarios brought right up to date for the UK in 2016.
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by Will Corry
on March 31, 2016
Discovery Networks has bagged its biggest sponsorship deal to date after agreeing a nine-month deal with Renault for its adventure programming.
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by Will Corry
on May 20, 2015
Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated by its brands, including MTV, Nickelodeon and Comedy Central.
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by Will Corry
on October 29, 2013
London – 29 October 2013 - Exponential Interactive, the global provider of advertising intelligence and digital media solutions, today announced John McKoy as Chief Revenue Officer. Formerly the managing director of Asia-Pacific, McKoy transitions into his new role from within Exponential Interactive to manage all of Exponential’s revenue producing, external facing teams in the US and globally.
“By combining some of the most advanced audience targeting and optimization solutions with compelling and engaging ad experiences across display, video and mobile, Exponential Interactive has separated itself in the advertising intelligence space. Now the mission is to take those solutions to advertisers and agencies so they can gain the maximum benefit. It's an enormous challenge in such a competitive and complex landscape, but one that's a privilege to take on,” said McKoy.
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by martina_q
on July 10, 2012
Douglas joins from Warner Bros. International Television
London, UK, 9th July 2012: DDA Blueprint Public Relations’ Co-Directors Janet Balmforth and Aimee Norman announced today the hire of Claire Douglas as Account Director effective immediately.
Douglas will work to Balmforth and Norman across the company’s roster of leading international television business PR accounts, implementing corporate, executive and entertainment brand profiling, and product launch campaigns around key events such as MIPTV, MIPCOM, NATPE, Kidscreen Summit, Licensing Expo and BLE amongst others. [more…]