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ByBox appoints Limelight to support UK and international business growth

ByBox appoints Limelight to support UK and international business growth

by on August 2, 2017

Limelight appointed by ByBoxLondon, 2 August 2017: Specialist B2B PR and communications agency, Limelight, has been appointed by ByBox, the global leader in service supply chain and field service technology, to build its profile and support business growth strategies within the UK and overseas, among key vertical markets.

Through a targeted media relations campaign and thought leadership programme, Limelight has been tasked with educating the sector and target vertical markets on the critical role the UK’s supply chain solutions industry plays in keeping the country both moving and competitive on a global stage. [more…]

Your path to lasting customer engagement. Say hello to Mapp

Your path to lasting customer engagement. Say hello to Mapp

by on September 16, 2016

Mapp Digital, LLC (www.mapp.com), the new name for one of the largest independent digital marketing technology companies in the world, debuts. Built by marketers for marketers, the digital marketing giant was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July.

Mapp’s award winning customer centric services allow marketers to optimise messaging across email, social, mobile push and web marketing while leveraging its underlying data management platform.

[more…]

Addressing the increasing demand for real-time decisioning and streaming analytics

by on June 7, 2016

Celebrus launches new breed of connectors - with comment by Katharine Hulls

Addressing the increasing demand for real-time decisioning and streaming analytics, and taking advantage of Celebrus real-time data, three new Celebrus Connectors have been launched today as part of Celebrus Version 8 Update 16.

[more…]

Teradata Marketing Applications recognised as MRM Leader in Gartner Magic Quadrant for 14th year running

by on February 11, 2016

Teradata Marketing Applications, the big data analytics and marketing applications company, today announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report for a fourteenth consecutive year.

http://marketing.teradata.com/

[more…]

How can a DMP help unite the marketing and advertising eco-system?

by on January 7, 2016

Data is without question any brands biggest asset outside of its customer base. However, a brands ability to use the data it has available to enhance the experience of its customers can be difficult without the necessary talent and infrastructure to utilise it in the most effective way possible.

If a brand doesn’t understand its customers something is going seriously wrong. It won’t be able to positively influence them, add value to their lives or provide them with the information they need at, or before, the point they interact with them. These factors are true of both the marketing materials and advertising campaigns customers will interact with. [more…]

Events : New look invite-only iMedia Summit, April 24 at BAFTA is reserved for the advertisers, agencies and media owners with the most clout

by on March 10, 2014

Dan Brain writes .. Conferences. You know the drill, right? You pay an hour or so of Wayne Rooney’s weekly salary to sit in a room of people talking in clichés and flogging their wares on stage or over a cup of insipid coffee in the lobby of a rubbish hotel?

Well that’s not the iMedia Summit experience. This year’s new look invite-only Summit on 24 April at BAFTA is reserved for the advertisers, agencies and media owners with the most clout.

Drawing on the success of the global iMedia format, the Summit provides a space for invited VIP’s to network informally, share ideas through round-table discussions or debate the big issues in the conference. It’s ‘Chatham House’ rules so discussion is open, frank and focused on collaborative learning (plus there’s no chance of getting stitched up in the press by saying something remotely controversial).

Click here to apply for a complimentary pass including the conference, dinner and all social activities.

[more…]

Events : Join TNT Express on its Integrated Marketing Journey!

by on January 11, 2013

Improving Marketing Operations Scores Ahead of Conversations with Customers as Top Strategic Goal for Marketers.

TNT Express will give invaluable insight into how an Integrated Marketing approach can accelerate and improve performance at Aprimo’s next Marketing VIP Lounge Event.

The event is free to attend. Please register via our VIP Lounge Registration. [more…]

Big Data isn’t just about quantity, it’s about the way the data is often presented—unstructured, gathered from numerous sources, and inconsistently formatted

by on October 31, 2012

Big Data might be the Big Darling of the digital world, but the decision to invest in a solution that can help manage and analyze all that unstructured information is one that needs to first be carefully qualified and considered.

Despite what seems like petabytes of articles on Big Data solutions, Big Data benefits, and Big Data excitement, one of the key problems enterprises face is still definitional, according to Robert Boehnlein, president of Teradata's marketing applications subsidiary Aprimo, at the Teradata Partners conference.

Namely: the term “Big Data” is reductive and leads to an array of interpretations.

[more…]

New real-time inbound marketing solution helps companies better engage with customers

by on September 12, 2012

Aprimo,  Teradata company (NYSE:TDC) and a global leader in cloud-based integrated marketing solutions, today announced Aprimo Service to Sales™, a powerful new inbound marketing solution that helps companies better engage with their customers through real-time interactive marketing.For more information, visit the AppExchange: www.appexchange.com

[more…]

Marketing Nuggets : Beyond, Content and Motion, Cognito, Teradata

by on August 23, 2012

Beyond, the digital agency Next Fifteen Communications Group established in August 2010, has acquired award-winning UK social engagement agency Content and Motion (C&M) for an undisclosed amount. The acquisition will round out Beyond's services capability as a new style of socially driven creative digital agency. C&M will immediately become Beyond’s Social Acquisition and Engagement team and be integrated into the company's global service offering.

[more…]