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Benedict Cumberbatch ‘magnificent’ in the gritty role of ‘Man Shopping in Tesco’

by on August 28, 2015

Benedict Cumberbatch has blown away the critics after a ‘magnificent, power-house performance’ at the Brent Cross Hendon Way Tesco Superstore in Cricklewood last night.

The Sherlock star, already receiving plaudits for his role as Hamlet at the Barbican Theatre, was praised for his thirty-five minute ‘tour-de-force’, in which he grappled with the gritty role of ‘Man Shopping in Tesco’.


Could Britain’s supermarkets be about to merge?

by on June 26, 2015


Tesco is the UK’s least favourite grocer

by on June 10, 2015


What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common?

by on May 17, 2015

What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common?

Some of the biggest names in marketing services, management consultancy, accounting, legal and technology services are using blur’s online marketplace to win new business.


Big agency groups turn to online pitching to boost the efficiency of their new business efforts

by on May 6, 2015

The big agency groups are turning to online pitching to boost the efficiency of their new business efforts.

The number of large agencies using blur's online marketplace to win new marketing and PR clients has risen dramatically with over 2,000 joining in the past 12 months.

In recent months, firms such as JWT, Edelman, Iris Worldwide, Leo Burnett, Lewis PR, McCann and Havas have joined blur to pitch for marketing, PR, video and digital briefs.


Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

by on April 8, 2015

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience.

But are they missing a trick by not taking into consideration a whole set of audience bigger than that of a prime time news channel?


Tesco’s virtual supermarket / For familiar products you’ve already been using for years, the virtual store is a futuristic time-saver

by on March 23, 2015

Supermarket and FMCG News .. Virtual supermarket opens.

When Tesco opened a  virtual supermarket on a subway platform in South Korea, it was a revolution in grocery shopping. Now they’ve teamed up with Samsung to open a more robust version of the same concept in Seoul. The store, in Seoulleung subway station, is larger than the original platform shopping stop but shares the same premise: pictures of products are posted with QR codes underneath.

Shoppers use their smartphones to scan the QR codes of the items they want.


QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

by on March 19, 2015

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie's Tips

Focus on what the different channels are used for and how your customer uses them. Study the data to see the differences. Don’t just assume an ‘omni-channel’ approach for merchandising your channels and simply put the same message on them all. They are unique devices and understanding that is important.

For further information and to book your place now visit or


10 important reasons why you have to go to … Internet Retailing Expo

by on March 13, 2015

Some of IRX 2015 speakers

The multichannel event of the year is around the corner and we don't want you to miss anything. Find here the 10 reasons why your company can't afford to miss out on the Internet Retailing Expo.


Tesco has fallen out with Coca-Cola

by on March 10, 2015

Tesco has fallen out with Coca-Cola over the price of some of its Schweppes drinks, pulling 25 lines off its shelves.

Britain’s biggest supermarket (down 2.2p to 240.3p) has been renegotiating terms with many of its suppliers to make contracts simpler as it brings down prices for customers.