Textlocal
A new white paper titled ‘The State of SMS’ suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace.
The report, commissioned by Textlocal one of the UK’s leading SMS platforms, predicts a sharp rise in mobile usage as Britain boasts nearly 80m active mobile phones in circulation for the first time, with only 50% of SMEs surveyed currently using SMS as part of their marketing strategies.
A full version of the report can be found by contacting Scarlett@thesourcepartnership.com
Insider News North West – Mobile tech company eyes Spain with latest international launchChester-based Textlocal is a mobile marketing and business messaging company which until now has been solely focused on the UK market.
It has developed software which enables its 110,000-strong client roster of businesses and organisations to contact staff, customers or members via text messages with news, offers and updates. [more…]
According to the Textlocal’s new Mobile Customer Experience Report the British public are lukewarm when it comes to Facebook’s marketing overtures, with the report revealing only 5% of consumers (3.2 million) want brands to communicate with them via Facebook, compared to 27.9 million consumers that have opted-in to receive marketing communications from brands direct to their mobile device via SMS.
Almost two-thirds of businesses have, or are developing a Facebook strategy, which is comparable to the number of businesses with a mobile strategy; however, opt-in messaging is by far the most popular and efficient form of brand marketing with UK consumers. [more…]
John Owen writes .. Over the last few weeks, we've taken a look at some of the speakers you can expect at Mobile Marketing Live , our two-day conference, exhibition and networking event debuting in London on 1-2 October 2012.
Mobile Marketing Live is taking place on 1-2 October 2012 at the Business Design Centre in London. To find out more about any of these speakers, or any of the other presentations taking place over the two days, just click here .
David Murphy writes ...After much deliberation, we have chosen the winner of the competition we ran in conjunction with Mobile Monday London to win a stand at Mobile Marketing Live, which takes place in London on 1-2 October. [more…]
Textlocal.com, the business mobile messaging company has released a report which found that 86% of businesses were not aware of the high response rates of SMS and similarly, 75% of businesses didn’t know that 97.5% of all text messages are usually read within five seconds.
Interestingly though, the report also found that 67% of business owners actually preferred mobile messaging and mobile web compared to apps, and two-thirds stated that they found SMS more effective than email in their overall marketing campaigns.
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Research reveals next wave of digital sales growth in popular retail categories will be driven by older consumers -
